I transform brands through strategic digital storytelling and data-driven content marketing. With a Master's degree in Digital Marketing and expertise in SEO, copywriting, photography, content creation, marketing strategy, and social media management, I've delivered measurable results across the B2B, retail, hospitality, non-profit, and wellness sectors. I combine creative vision and an awareness of buyer psychology with technical skills to produce compelling written and visual content that delivers value to audiences and keeps brands top of mind.
Key achievements and capabilities:
· Developed and executed comprehensive content strategies for multiple brands, integrating SEO best practices to increase organic traffic and engagement
· Created and managed high-performing social media campaigns across multiple platforms, building engaged communities and driving conversions
· Led end-to-end content production, from photography and video creation to editing and optimization
· Created strategic and timely automated marketing communications (email and SMS) aligned with the customer journey to acquire, nurture, upsell, retain and win back customers.
Professional certifications:
· SEO
· Google Ads
· Content Marketing
· Hootsuite Platform
Technical proficiencies include HubSpot, WordPress, Canva, Lightroom, CapCut, Asana, ClickUp, Slack, Squarespace, and Momence.More...