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Work Background
BS MarketingMarketing Pro
Aug. 2024Peoria, Illinois, United StatesBS Marketing delivers personalized marketing solutions without layers of confusion. I offer a holistic, hands-on experience with a strategic focus to help your business thrive. Let’s cut to the chase and create your winning strategy, brand, campaign, or event to maximize your imprint in the client market.
• Marketing or Sales Strategy
• Event Planning
• Brand Style Guide Creation
• Direct Mail Campaign
• Email Marketing Strategy
• Lead Generation Strategy
• Product or Company Launch
• Video Direction
• Workshop Facilitation
• MarTech Stack Architecture bsmarketingpro.com
QuickbaseMarketing Operations Manager
Nov. 2021 - Aug. 2024Remote• Create and redesign scalable, efficient, and consistent processes to support strategic cross functional business objectives for marketing programs and campaigns.
• Collaborate with global stakeholders to define success, objectives, target audience, and make recommendations to align with operational capabilities, tech stack, processes, and workflows.
• Build out Marketo programs and Salesforce campaigns to appropriately illustrate the success of the program utilizing tracking concepts such as utms, lead sources, and campaigns memberships.
• Define and own the lead management and SDR routing processes. Includes the strategy, list uploads, cleaning, and routing of over 80k new leads in around 150 campaigns that are made up of 75 different channel/offer variations.
• Creation, segmentation, scheduling, and execution of around 15 emails a week through Marketo.
• MarTech Used: Marketo admin, Salesforce admin, On24, Outreach, Sendoso, and Jira
Maui Jim SunglassesMarketing Specialist, Corporate Gifts
Jul. 2017 - Nov. 2021Peoria, Illinois Area• Develop and refine departmental marketing goals, pricing strategies, promotional activities and branding in consultation with management staff.
• 143% increase in event inquiries through website optimization and database segmentation.
• Work with individual sales team members to set sales and marketing strategies for specific territories throughout the world. Travel to sales managers and work with individuals that were underperforming for personalized training and strategy building.
• Main Salesforce administrator responsible for clean up, entry and full utilization to support forecasting, marketing strategies, sales plans, and goal creation.
• Creation, management and execution of campaign schedules, in collaboration with creative design, IT, digital team and product team to ensure the accuracy and coordination of all campaign details.
• Strategy and execution of almost 2.5 million emails per year sent through Bronto Marketing Automation including workflows, data analysis and optimization. • Ensure all Corporate Gifts marketing materials are aligned with Maui Jim brand guidelines and consistent with key messaging.
• Create and execute the division's videos, white papers, catalogs, paid and trade advertising and editorials.
• Create and manage industry articles with publication authors and editors to set Maui Jim as a corporate and experiential gifting leader.
• Monitor targeted campaigns to ensure ongoing success through regular performance reporting, data analysis, and optimization.
• Stay current with industry trends by conducting market analysis and research to identify trends and opportunities.
• Manage online presence including website, search engine optimization, search engine marketing (paid search/PPC), press releases, videos, email campaigns, company blog and social media, working with relevant internal and external support teams as necessary.
• Technology MarTech Focused: Salesforce, Wordpress, Oracle Bronto, SAP Upscale
SimantelProject Manager
Mar. 2015 - May. 2017Peoria, Illinois Area• Manage tasks, timelines, and deliverables for multiple projects concurrently from concept to delivery, while making deadlines and staying within budget
• Collaborate with Marketing Automation and digital team to schedule and strategize overall concepts and new initiatives that follow the brand’s message and overall goals
• Align marketing efforts on a global level for North America, Europe, Africa, and the Middle East in the Global Construction Infrastructure line within Caterpillar
• Communicate with clients on a regular basis with project status and expectations
• Manage and organize $1.32 million of media placements in 2016
• Regularly update a Caterpillar microsite through Wordpress
COUNTRY Financial®Marketing Events and Seminar Specialist
Jul. 2013 - Mar. 2015Bloomington/Normal, Illinois Area• Consult representatives from 98 counties in Illinois on event goals, budget, and logistics - 244 events in 2014.
• Travel, promote, and coordinate onsite logistics for 74 corporate events, some included high profiles celebrities with budgets around $750,000.
• Coordinate and facilitate virtual webinars throughout the U.S
• Collaborate with branding and design team to create new farm and crop marketing brand.
• Coordinate voice of customer activations
• Lead a team of 20 peers in a cross functional working group to collaborate ad promote the agriculture focused lines of business.
Arthritis FoundationDirector of Special Events
Aug. 2011 - Jul. 2013Peoria, Illinois Area• Organize logistics, marketing, and sponsorship for 3 major fundraising events throughout the year
• Generate, maintain, and build relationships with sponsors
• Recruit and manage committee members and interns
• Work with media relations including on air interviews, press - releases, and PSAs
• Increased the Jingle Bell Run revenue by 43% to $78,500 and the Arthritis Walk by 52% to $16,000
Embassy Suites Hotel and Conference CenterCatering Manager
Aug. 2009 - Oct. 2010• Scheduled meetings and overnight rooms for corporate and social group events
• Negotiated contracts
• Managed events through planning, presentation, and collection stages
Embassy SuitesExecutive Meeting Manager
Feb. 2008 - Aug. 2011• Coordinated details and created banquet event orders for each events/meetings held at the facility
• Negotiated and organized financing for each
• Presented at Western Illinois University’s Professional Development Conference
• Received 94% on the Sales Department Quality Assurance Survey in March 2009
Easter Seals/Timber Pointe Outdoor CenterGuest Service Coordinator
Jul. 2007 - Feb. 2008• Scheduled and prepared all meetings, conferences, and weddings
• Team course facilitator
• Public relations and marketing to promote the new facility
• Presented to Illinois State University Kinesiology and Recreation classes
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