PlayUKinternet.comBusiness Development Manager
Sep. 2007 - Feb. 2010Role involving developing the weakest performing product into a successful performing brand - www.playminiuklotto.com across an interntional market, in this instance, India
Developing of innovative concepts as part to aid with brand awareness, lead generation, player acquisition, player retention and loyalty - www.naughtyvsnice.com Launching international brand awareness using new forms of media ie. podcasting in Australia, Germany, Denmark, Italy and Sweden Successfully launching one of the brands, www.playeuromillions.com in the Scandinavian market, while based in Copenhagen
The research and development of emerging countries and the correct brand association within each chosen region
The negotiating and relationship building with media planning and PR agencies in each chosen country
Public Relations skills training resulting in the collating and distribution of PR efforts for www.playhugelottos.com
Developing new and innovative forms of brand awareness and PR for PlayHugeLottos.com ie. Vodcasts, PR initiatives, Viral campaigns and networking opportunities.
Critical investigation into potential markets with the objective of obtaining suitable agencies to comply with our demands. In this case, the Baltic region and India. Tasked with obtaining relevant and highly valuable information for future PlayHugeLottos products by attending market related conferences: BetMarkets 2009