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Work Background
United Wholesale MortgageTeam Lead, Digital Strategy
Jun. 2022Leads public relations and digital strategy encompassing social media, paid media and sponsorships at UWM.
United Wholesale MortgageSocial Media Strategist
Apr. 2021 - Jun. 2022Pontiac, Michigan, United States- Responsible for developing and executing the content strategy for UWM’s social media channels (paid and organic)
- Supports UWM's executive social with strategy and content creation
- Works closely with Investor Relations and Public Relations teams to support brand announcements and news
General MotorsDigital Strategist
Sep. 2020 - Apr. 2021Detroit, Michigan, United StatesWas responsible for leading the GM.com editorial strategy and supporting content partnerships with CNN/Warner Media, Disney/National Geographic and Bloomberg Green. Led communications for GM’s 2021 Super Bowl ad with Will Ferrell and assisted with GM’s presence at the Consumer Electronic Show (CES).
General MotorsSocial Media Manager
May. 2018 - Sep. 2020Detroit, Michigan, United StatesManaged GM’s corporate social strategy and influencer relationships. Led the storytelling and reputation-building efforts through the creation of organic and paid social content. Supported major crises such as the worst autoworker strike in a half-century and numerous Tweets from former President Trump. Provided strategic counsel for GM’s executives on LinkedIn.
General MotorsAssistant Manager, Strategic Communications
Jun. 2017 - May. 2018Greater Detroit AreaAssisted the re-launch of the GM Brand, developing communications strategies to improve reputation across four core audiences: employees, potential employees, policymakers and investors. Developed initiatives to achieve GM’s audience goals while supporting and defending the company through several crises.
General MotorsPlant Communications Manager
Sep. 2015 - Jun. 2017Greater Detroit AreaLed internal and external communications across four GM manufacturing facilities including product launches, high-profile visits and plant tours. Provided PR support for manufacturing leaders and built strong media relationships in local communities.
General MotorsManufacturing Communications Intern
May. 2015 - Sep. 2015Greater Detroit AreaWorked with plant and union leadership to develop robust internal and external communications plans that support business objectives and strengthen GM’s reputation in local communities.
PublicCity PRAccount Assistant
Jan. 2015 - May. 2015- Developed media advisories and press releases for several clients in the retail, hospitality and restaurant industries. - Drove consistency in the agency's media monitoring programs to support its ongoing media relations efforts.
Wayne State University PRSSAVice President of Professional Development
May. 2014 - May. 2015Greater Detroit AreaChapter event planning, managing the WSU PRSSA blog, website & social media, create opportunities for our 80+ members to build their own professional networks such as agency tours, twitter chats, and LinkedIn seminars, and more.
Wayne State University PRSSACommunications Manager EcoCAR 3
May. 2014 - Jan. 2015Greater Detroit AreaPlanning and executing local events, obtaining media coverage, conducting community and educational outreach, writing news releases, designing and maintaining the website, creating monthly newsletters, handling social media (Facebook, Twitter & Instagram) and creating visually appealing multimedia content.
WJBK- TV FOX 2 DetroitPromotions Intern
May. 2014 - Aug. 2014Greater Detroit Area-Aided in scheduling promotional materials, assisted two commercial shoots, and wrote promotional copy. -Helped conceptualize the 2014 Detroit Lions on-air promotional materials, the' Back to School' and 'Celebrating Summer' promos.
-Worked alongside reporters and helped created teases for the 5 p.m. & 6 p.m. segments.
-Conducted weekly street interviews throughout Metro-Detroit to gather locals' view of the FOX 2 Detroit Team. -Constantly scanned the news and changed promotional materials with seconds to spare.
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