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Work Background
SignDeskAssistant Manager - Content & Media
Jan. 2022Revamped legacy content to establish a unified brand voice and SEO framework, significantly improving organic visibility and conversion metrics. Spearheaded strategy and execution of content, SEO, and CRO for the CLM product suite, driving platform growth. Led turnaround efforts for HomeWarrantyReviews.com, shifting from declining performance to consistent YoY traffic growth. Executed the launch of Consumera.com, managing strategic onboarding of lead partners and full-funnel content optimization. Directed cross-functional collaboration and analytics-driven iterations, achieving notable gains in traffic and engagement.
SignDeskContent/Digital Marketing
Dec. 2018 - Jan. 2022Bengaluru, Karnataka, IndiaProduced high-performing SEO and content assets across SignDesk, FileUnemployment.org, and HomeWarrantyReviews.com. Built foundational SEO/CRO capabilities and scaled FileUnemployment.org’s traffic growth through targeted initiatives. Authored content for product verticals (e.g., ink.it, stamp.it, CLM), aligning messaging with customer education and acquisition goals. Led HomeWarrantyReviews.com’s revival through technical and editorial SEO interventions, restoring growth and revenue. Mentored junior team members, enhancing editorial quality and strategic thinking across the content team.
PINKERTON | Corporate Risk Management ServicesPolitical Risk Analyst – Level 1
May. 2018 - Jul. 2018Mumbai Area, IndiaDelivered geopolitical and regulatory risk intelligence for Citi Bank’s South Asia operations. Synthesized complex developments into actionable insights through concise reporting. Supported business continuity by identifying civil, climate, and policy-related risk factors.
Centre for Air Power StudiesIntern
Jun. 2016 - Jul. 2016New Delhi, Delhi, IndiaAssisted in research focused on national security and air power strategies; contributed to policy briefs and reports. Analyzed geopolitical developments relevant to South Asia and their implications for defense policy.
TargetMerch Specialist
Jul. 2013 - May. 2014Bengaluru Area, IndiaConducted consumer research and competitive analysis to identify high-potential U.S. market entry products. Ensured legal compliance and brand standards for international suppliers across Asia. Supported quality assurance and product compliance, enhancing brand trust and product reliability.
SKF GroupIntern
Apr. 2012 - May. 2012Bengaluru, Karnataka, IndiaSupported market analysis and competitor benchmarking to assist the sales team. Helped streamline internal reporting formats to enhance team productivity.
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