Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
MarsIntegrated Marketing Manager
Feb. 2023Chicago, Illinois, United States• Lead brand, content, partnership and influencer strategy for Tasty Bite, achieving 50% digital growth and elevating brand equity across digital platforms and in store
• Develop and execute data-informed marketing strategies to address evolving consumer behaviors, driving consistent business growth
• Cultivate relationships with internal stakeholders, c-suite and agency partners to align marketing efforts with business objectives and deliver share of voice in category
• Bring cross-functional teams together to execute integrated campaigns that increase brand awareness, drive engagement, and support revenue targets
ICF NextDirector, Social Media
Mar. 2021 - Feb. 2023Chicago, Illinois, United States• Led social and influencer marketing for Hotels.com, managing a $2M+ budget and achieving double-digit engagement growth
• Built and maintained strong partnerships with clients, internal leadership and external agency teams to drive insights-driven campaigns
• Launched hotels.com’s TikTok delivering 100% positive sentiment and an 8% ER, contributing directly to brand lift and audience growth
• Managed and mentored team of six to deliver highest quality of account management and client relations
The Kraft Heinz CompanyMarketing Manager
Apr. 2020 - Mar. 2021Chicago, Illinois, United States• Developed and executed a full-funnel influencer and growth marketing program for an innovation-stage brand, yielding a 5x ROI • Aligned marketing strategies with business objectives to rive measurable revenue and consumer adoption during critical launch phase
• Partnered cross-functionally with insights, finance, and media teams to optimize campaign execution and reporting
GoHydrateCo-founder // Head of Marketing
Jan. 2019Greater Chicago Area- Head of Brand, sales and marketing for GoHydrate; start up electrolyte drink company
- Increased revenues year-over-year by 100%
- Orchestrated partnerships and events w/ 50+ local fitness studios including SoulCycle & Orangetheory
- Encouraged multiple unit sales per order with strategic promotional campaigns
- Launched tailored influencer marketing program to assist in execution of growth strategy; program yields a 2X ROI each month - Lead growth marketing efforts reaching all stages of purchase decisions
26Digital, LLCFounder & Marketing Director
Jul. 2015 - Mar. 2021Greater Chicago Area• Led strategic growth, achieving measurable client satisfaction and fostering team innovation.
• Established a digital agency, delivering impactful solutions and enhancing client engagement.
• Managed cross-functional teams, optimizing productivity and driving significant revenue growth
Vosges Haut-ChocolatSenior Social Media Manager
Feb. 2015 - Aug. 2015Chicago- First in-house senior brand & digital manager for the Vosges Haut-Chocolat & Wild Ophelia Brands
- Controlled and owned all brand materials including: digital footprint, packaging copy, internal and
external print collateral
- Expanded social media presence through strategic influencer programs and paid social; generated 13
Million social impressions in under one year
Marketing WerksSocial Media Manager
Feb. 2014 - Jan. 2015ChicagoResponsible for creating and implementing social media optimization and social media marketing campaigns across multiple platforms to generate traffic and increase brand value for clients. Assist in social and digital strategy for Marketing Werks, CROSSMARK and business development. Develop and manage all paid Facebook advertising efforts. Clients include: Verizon Wireless, Verizon Telecom, Walgreens, Char-Broil, Bridgestone, Firestone, Hershey and Hostess Brands.
Zocalo GroupAccount Executive
Jun. 2012 - Feb. 2014Chicago- Day-to-day management of social media channels for Unilever and Nestle Brands
- Lead content creator responsible for creating 10-15 pieces of content each week; grew several pages
by more than 100% in under six months
- Researched, pitched and engaged with more than 200 top tier influencers
- Community Manager for multiple social pages with more than 1M fans
MRM//McCannAssistant Account Executive
May. 2011 - May. 2012New York, New York- Managed several high visibility direct mail projects for Verizon FiOS while monitoring budgets
exceeding $1.5M
George W. Bush Presidential CenterMarketing Intern
Sep. 2010 - May. 2011Dallas/Fort Worth Area- First undergrad student selected for newly created internship out of 2,000 applicants
- Created and managed new social campaigns on Twitter and Facebook – increasing the fan base to 175,000
- Reported directly to the Marketing Manager and had lead role in event management
- Collaborated with the Bush Center ad agency to update website, develop collateral and manage brand
- Frequent interaction with senior leadership group
Intch is a Professional Networking App for the Future of WorkSee more people like Julia on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
710797 people
24
Partnership Marketing @ DonorsChoose
17
Omni channel SEO & Digital Marketing Strategist
15
Founder & CEO @ ZeroBlind
141013 people
15
Human Resources @ UB Greensfelder
15
Principal Consultant @ Marketing Endeavors Strategic Consulting
27
Marketing Manager @ TDS