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Work Background
ElixVP of Marketing
Apr. 2024Spearheading the strategic growth of Elix, a pioneering platform that personalizes clinically proven herbals by blending 5,000+ years of Chinese Medicine R&D with modern science to help millions live and feel their best every day.
Broccoli MagazinePartnerships Manager
Sep. 2018 - Sep. 2019
BARBARICEO, Co-Founder & Chief Marketer
Oct. 2017 - Apr. 2024• Led the company to profitability through the successful orchestration of data-informed, creative, and engaging multicultural marketing strategies and effective P&L management.
• Directed Barbari's comprehensive digital presence by strategically overseeing email, blog, social media, and website content. • Executed growth-oriented marketing campaigns using a data-driven approach, ensuring alignment with internal objectives and delivering a positive return on investment.
• Designed and implemented operational systems for marketing, crafted 360-degree go-to-market (GTM) plans, and product launch strategies. Managed the marketing calendar to synchronize with product timelines and promotional incentives, supporting ongoing product development efforts.
• Orchestrated and managed targeted retention marketing and content strategies, introducing subscriptions, rewards, and email campaigns achieving a 35% repeat customer rate, highlighting success in customer-centric initiatives.
• Pioneered the establishment and implementation of companywide best practices for Multicultural and Inclusive Marketing. Leveraged research, cultural insights, and data analytics to inspire innovative marketing solutions to successfully reach and engage female, multi-cultural, and LGBTQI+ audiences.
• Fundraised $500K, adeptly managing investor relations, and spearheaded revenue and growth strategies.
• Drove brand recognition and consumer engagement through omnichannel strategies, successfully positioning the brand in notable publications such as Coveteur, NY Mag, and Vice.
SokoDigital Marketing Strategist, Consultant
Oct. 2016 - Apr. 2020• Served as a reliable business advisor and digital strategy specialist for both internal and external teams. Cultivated cross-channel leadership and collaboration, taking proactive ownership to ensure the success of brand, product, and performance marketing initiatives.
• Supervised resource allocation across various channels, including budgeting for digital assets, and conducted evaluations of channel performance to enhance overall effectiveness.
• Implemented success metrics to quantitatively measure outcomes, adapting and optimizing strategies as needed to achieve desired results.
• Leveraged a deep understanding of clients' businesses, their specific requirements, and industry trends, as well as analytical insights, to address intricate problems and deliver tailored solutions.
SimpleReachDirector, eCommerce Success, Content Strategy
Feb. 2016 - Feb. 2018Greater New York City Area• Oversaw digital and content strategies, campaigns, and special projects for a portfolio of over 50 eCommerce clients. • Provided strategic guidance and developed SEO best practices for branded content. Developed data-centric content strategies tailored to align with the client's business objectives, catering to well-known brands such as Casper, Boll & Branch, MeUndies, and Thinx.
• Devised and executed targeted media plans, employing suitable tactics to support clients' content strategies. • Formulated success metrics to gauge performance, analyze outcomes, and optimize approaches accordingly. Delivered comprehensive reports on results, ensuring transparency and clarity.
• Collaborated seamlessly with cross-functional teams, including design, engineering, ad-ops, marketing, and sales, to ensure the client's vision was translated into expected outcomes. Maintained a commitment to professionalism and exceptional service in handling all launches and deliverables.
• Managed various marketing channels, encompassing paid, owned, and earned media, maximizing client results.
SimpleReachSenior Account Manager
Jun. 2015 - Feb. 2016• Maintained a high retention rate, ensured on-time renewals, and generated expansion opportunities (up-sell, add-on, cross-sell, etc.).
• Developed and executed a social media and content strategy across Facebook, Yahoo Gemini, Outbrain, and Taboola for eCommerce brands.
• Collaborated closely with clients to maintain consistent brand messaging, voice, and tone across all communication channels and products.
• Consulted brands on content creation and best practices with a focus on direct response acquisition and revenue growth.
• Managed and facilitated campaign strategy to best meet their content marketing KPIs.
• Conducted data analysis and reporting: provided regular insights on client-specific and benchmarking data, as well as created regular client reports and presentations.
Rocket Fuel Inc.Senior Account Manager
May. 2013 - May. 2015Greater New York City Area• Formulated strategic campaigns for as many as 200 advertiser and agency accounts, conducting in-depth analyses of audience insights and performance across diverse channels such as Display, Mobile, Social, and Video.
• Directed end-to-end management of digital marketing campaigns for clients, overseeing the entire process from asset creation and quality assurance (QA) to campaign launch and comprehensive performance reporting.
• Ensured the timely and accurate completion of deliverables by all project stakeholders and actively cultivated relationships with cross-functional teams, contributing to their maintenance and growth.
Democratic National CommitteeField Manager for GCI
Jun. 2008 - Sep. 2009• Fund-raised over $14,000 for the Democratic National Committee through cold calling.
• Led and supervised teams of eight fundraisers; assigned and researched daily territory.
• Exceeded weekly quota by 110% and maintained a high team average of money raised.
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