Experienced entrepreneur and brand marketer with a strong creative voice, I bring 15 years of expertise in content strategy, brand storytelling, and conversion-focused copywriting. As VP of Marketing at Elix, I led all copy efforts across the funnel—from retention flows and email campaigns to product pages and SEO-optimized blogs—doubling conversion volume in one year through clear, compelling messaging. Previously, as Co-Founder & Chief Marketer at Barbari, a botanically-driven CBD brand, I developed the brand’s voice from the ground up, writing everything from investor decks to packaging copy while scaling the company to profitability through mission-led storytelling and multicultural campaigns. Writing has always been the most energizing and impactful part of my work, and I’m now pivoting to focus on it fully—bringing the strategic discipline of a marketer and the craft of a creative to create content that informs, inspires, and drives action.More...