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Work Background
WhatnotGTM, Community Partnerships and Growth Marketing
Jun. 2024 - Mar. 2025London Area, United KingdomOriginally managed client demos, lead gen and outreach and later transitioned towards growth marketing and social media. Focused on on-platform events, activations, email newsletters, and Instagram campaigns. Drove engagement through strategic initiatives and provided reporting to track performance and optimise results across client outreach, marketing campaigns, and social media strategies.
MonotypeBusiness Development & Partnerships
May. 2022 - Jun. 2024London, England, United KingdomMonotype is a font technology company with foundry, studio, and SaaS divisions. I worked closely with clients, facilitating deals across these divisions based on their needs, while collaborating with sales and partnerships teams to drive new business and maintain key relationships.
Astrid & MiyuBrand Experience
Nov. 2021 - Apr. 2022London, England, United KingdomFocused on market growth and expansion in Germany and Austria, leading customer service and collaborated on influencer marketing to increase our reach across these areas. Handled the customer journey, coordinated brand events, and managed international pop-up store operations.
Astrid & MiyuCustomer Service and Operations
May. 2021 - Oct. 2021London, England, United KingdomAs part of the International Expansion team, one of my main tasks was to coordinate with cross-functional teams to provide outstanding client experiences.
AllSaintsVisual Merchandising Stylist
Sep. 2020 - May. 2021London, United Kingdom
Verdant AlchemyDigital Marketing
May. 2020 - Jul. 2020London, England, United KingdomHelping develop the social media strategy for the coming months. Creating and managing content for several platforms including Instagram, Pinterest, and the website.
AllSaintsStylist
Jun. 2019 - Aug. 2020London, United KingdomWorking as a Stylist, this role primarily involved greeting customers and ensuring that they have a pleasant experience in the store and with the brand as a whole. I also worked as a part of the team to ensure that day-to-day operations run smoothly and efficiently in the store.
EF International Language CampusesGerman/English Tutor
Sep. 2017 - May. 2018Xuhui District, Shanghai, ChinaDesigning curriculums and developing individualised lesson plans in both English and German. Travelling throughout Shanghai, as well as to the office to give lessons on a weekly basis.
montfort b2b / ShanghaiAccount Management
May. 2014 - Jun. 2014Shanghai, ChinaCollaborating closely with the Account Director and reporting directly to the CEO, I familiarized myself in the organization's day-to-day processes and executions, while also shadowing the Project Manager and Graphic Designers to grasp the key functions of the business.
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