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Work Background
Vivá Projetos e Eventos SocioambientaisFounder
Aug. 2021 - Jul. 2024São José dos Campos, São Paulo, BrazilI supported companies in developing sustainability and social responsibility initiatives, crafting strategies that generate positive impact and communicate core values to the right audience. My work blended stakeholder engagement with operational effectiveness, always aiming to foster meaningful change. Key activities include: - Building relationships with communities and markets through social media, events, and direct meetings. - Creating content that strengthens brand identity and tells compelling stories across websites and social media. - Developing and negotiating commercial proposals, leading them to successful closures. - Overseeing internal processes—finance and legal—ensuring smooth operations and compliance. - Managing client projects end-to-end: from designing workplans and engaging the right talent to supporting implementation with a collaborative mindset.
Movimento AMPLIADirector of Communications
Sep. 2020 - Jul. 2023I led integrated communications for a nonprofit focused on education equity and racial justice in Brazil, shaping strategies and storytelling to drive systemic change. Key activities included: - Managing and producing engaging content for social media and other channels. - Developing integrated communications and marketing plans. - Designing and implementing projects in partnership with stakeholders. - Crafting and distributing compelling content to key audiences. - Cultivating and maintaining relationships with partners and allies. - Writing and editing project materials (press releases and other assets). - Liaising with the press team to review and approve external communications. - Conducting strategic planning and monitoring news and trends in public discussions. Results: During the time I was Director of Communications, we were able to cover university entrance exam fees for almost 4,000 Black, Brown, and Indigenous youth, supporting greater access to higher education.
Corredor Ecológico do Vale do ParaíbaCommunications & Stakeholder Engagement Volunteer
Sep. 2019 - Apr. 2020São José dos Campos, São Paulo, BrazilHybrid role in an environmental nonprofit dedicated to reforestation and biodiversity restoration in Brazil, focused on creating ecological corridors in the Atlantic Forest and Cerrado. - Managed social media communications and co-led engagement strategy in close partnership with the stakeholder relations team. - Oversaw content creation, from planning to execution, fostering outreach and strengthening the organization’s narrative on social and environmental impact. - Built and nurtured relationships with media outlets and assisted with fundraising efforts and project proposals. - Supported institutional outreach by attending key events and coordinating with the Director of Stakeholder Engagement to amplify the organization’s mission. Key Result: Increased Instagram following by 43% within six months, expanding the organization’s audience and engagement.
Instituto Alpha LumenEvents and Communications Management
Jan. 2018 - Jul. 2019São José dos Campos e Região, BrasilOn-site role in a nonprofit school for high-ability children, focused on inclusive education and large-scale STEAM outreach events. - Designed and implemented processes for the events and communications area, supporting inclusive initiatives and strengthening team alignment. - Managed the organization and production of events and engagement activities with key audiences, ensuring seamless logistics and high-quality experiences. - Oversaw volunteer coordination, fostering a collaborative environment and optimizing volunteer contributions. - Cultivated relationships with institutional and commercial partners, amplifying the reach and impact of the organization's mission. - Collaborated closely with the press office, approving and reviewing materials for external publication. - Produced comprehensive “lessons learned” reports, promoting continuous improvement and knowledge sharing. - Supported internal communications efforts to enhance transparency and staff engagement. Key Results: Successfully led the planning and execution of five large-scale events focused on entrepreneurship, education, and technology, reaching a total audience of approximately 18,000 participants.
USP International Cooperation OfficeLiaison Office Intern
Nov. 2015 - Dec. 2016São Paulo, BrazilOn-site role in the office coordinating academic cooperation between USP and international universities. - Acted as a key point of contact for international partners and USP units, conducting most communications in English to ensure clarity and alignment. - Scheduled strategic meetings and institutional visits for directors with representatives from international universities and embassies, fostering meaningful partnerships. - Drafted comprehensive briefing documents on visiting delegations to support the directors in their engagements. - Engaged with all relevant USP departments and units, coordinating follow-up with faculty members and identifying researchers interested in participating in cooperation agreements. - Organized seminars and workshops in collaboration with international partners, enhancing USP’s global engagement and knowledge exchange. Key Results: Improved the process of profiling partner institutions, resulting in faster and more accurate preparation of profiles that benefited both my area and the broader Cooperation Agreements team.
RI USP Jr.Member of the Supervisory Board
Nov. 2014 - Nov. 2015São Paulo Area, Brazil- Creation and management of event processes - Development of event project and assignment of responsibilities - Creation and management of event planning - Definition of sponsorship tiers in partnership with the Partnerships Manager - Preparation of final report for Knowledge Management
RI USP Jr.Events Director
Nov. 2013 - Nov. 2014São Paulo Area, BrazilOrganizing International Relations events Coordinated the events team: defining themes, sourcing speakers, managing logistics, and coordinating with other teams involved in the event scope (marketing, finance, and planning).
RI USP Jr.Events Trainee
Mar. 2013 - Nov. 2013São Paulo, São Paulo, BrazilOrganizing International Relations events: - Defined event themes and identified potential speakers. - Managed relationships with other teams involved in event planning (marketing, finance, and logistics). - Developed a group project as a final case study on the internationalization of companies, simulating an actual business expansion process, which was awarded the best project.
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