Judi 411: Managing your message with brevity, soul & witJudi 411: Copywriting and Writing Coaching for the Overlooked and Misunderstood
Mar. 2019 - Jul. 2024Medford, MAYour business isn’t static—your message shouldn’t be either.
I help expert-led brands evolve their voice as they grow, pivot, or level up. Whether you're reworking your website, launching a new offer, or finally ready to stop sounding like everyone else, I step in with the words that make it work. I specialize in website copy, thought leadership blogs, email campaigns, and brand messaging that simplify complexity and spotlight your authority. With three decades of experience writing for industries like real estate, finance, law, AI, healthcare, and design, I’m fluent in “complicated.” I translate it into content that connects with real people—and compels them to take action. Need to sound smart and approachable? Strategic and human? That’s where I come in. Let’s make your message unforgettable—and unmistakably yours.