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Work Background
St. Francis Winery & VineyardsWine Club Associate
Nov. 2019 - Apr. 2025Santa Rosa, CAProviding exceptional customer service to wine club members.
La Rochelle WineryHospitality Manager
Jan. 2019 - Sep. 2019Kenwood, California• Hired, trained, scheduled and managed staff
• Provided unforgettable tasting experiences
• Grew membership
• Outreach to concierge, restaurants, transportation companies and other wineries
• Database management
• Communication to members via email, phone and handwritten notes
• Created and manage marketing content
• Facilitated profitable events
• General maintenance of tasting area
• Inventory management
Oakville GroceryWine Director
Dec. 2017 - Dec. 2018Healdsburg, CAIncreased wine sales by 11% by effectively engaging customers and creating and managing profitable wine and food events. Responsible for all aspects of developing and maintaining relevant wine program, including inventory management, communication with customers and vendors, database management, social media marketing, email promotions, growing customer base and providing stellar customer service. Also operated cash registers, helped around the store in general and learned how to make a mean Cappuccino. My position was eliminated due to the company being sold, but I left on excellent terms. Letters of recommendation available by request.
Chateau Diana WineryTasting Room Manager
Mar. 2017 - Oct. 2017Healdsburg, CAIncreased DTC sales by over 30% in eight months by staff training. * Managed all aspects of inventory and tasting room merchandise
* Planned, execution, and achieved retail sales goals
* Motivated employees to increase productivity * Oversaw and assisted in preparing wine shipments
* Hired, trained, scheduled and supervised of tasting room staff
* Conducting sales and cash register transactions
* Scheduled and facilitated group and private tastings
* Oversaw all Tasting Room operational policies and procedures to insure compliance * Oversaw all Wine Club operations, in conjunction with Wine Club Coordinator
* Coordinated local outreach programs
* Actively communicated with owners and team to maintain a positive, productive working environment
Trentadue WineryWine Club & Social Media Manager
Jun. 2015 - Mar. 2017Geyserville, CAIncreased DTC sales by 40% by adding new wine club programs and providing exceptional customer service. • Developed and executed strategic business plans to significantly increase profits in the wine club, direct (email) channels
• Grew wine club membership by designing and implementing industry best practices, maximizing onsite conversions and undertaking creative marketing programs
• Retained existing wine club members through customer engagement, consistent follow-up and outstanding customer service, resulting in increased sales and longevity of membership
• Created effective marketing programs, including email blasts, promotional materials, events and packages for our members
• Planned and executed marketing campaigns with both internal and external sales resources
• Pushed the boundaries of a traditional club and e-commerce business to make the business something extraordinary
• Planned and executed unique, profitable wine club events
• Managed the budget and P&L to deliver fiscal year goals
• Managed all Social Media platforms
Wine Wench ProductionsOwner/Founder
Jun. 2012Healdsburg, CADIRECT SALES CONSULTANT - specializes in brand building, sales management, marketing content and direct to consumer marketing, usually as side jobs, but full time between 2012 and 2015. Past clients include: Keller Estate
Mt. Beautiful Winery (NZ) The Wine Tasting Network
Signorello Estate
Helico Sonoma
Russian Hill Estate Graton Ridge Cellars Pritchett Peaks Winery Thomas Petito Selections
Harmonique Winery
Left Coast Marketing
Toad Hollow Vineyard
Old World Winery FREELANCE WRITER - past and present clients include: San Diego Union Tribune Wine Country This Week Magazine
Steppin' Out Magazine
www.buywine.com www.corkquiz.com Left Coast Marketing www.theorganicwinecompany.com PROFESSIONAL WINE JUDGE - competitions include San Francisco Chronicle, Lake County, El Dorado County Fair, Pacific Rim, International Women's Wine Competition, Grand Harvest Awards and the Pinot Noir, Cabernet Sauvignon and Rhone Shootouts BACK LABEL GIRL™ - Wine label and website content, tasting notes/tech sheets, magazines, catalogs, ezines, email marketing, press releases, blogs, social media posts, bios and more
J. Rickards WineryDirector of Sales & Marketing
Feb. 2010 - Jun. 2012Increased revenue by 75% and case sales by 89% by creating and managing new wine clubs and DTC programs, and creating and managing broker, distributor and B2B relationships. Responsibilities included all aspects of teamwork and brand building in this small winery
* Creation and implementation of marketing plans
* Wrote and managed all direct mail, email blasts, wine tech sheets and website content
* Social media management
* Retail staff training and management
* Sourced and worked with brokers and distributors
* Creation and management of sales programs at DTC, broker and distributor levels
* Increased brand awareness by advertising and representing the winery at outside events
* Coordinated all events at the winery
* Prospected new retail and wholesale customers * Creation and management of wine clubs
* Regular email and phone communication with large database of customers
* Inventory control
* Implementation and optimization of new distributors and brokers
* Direct sales to Sonoma County, Napa County and Southern CA wholesale accounts
* Processed all consumer-direct, wholesale and distributor based orders
* Assisted winemaker with blends and general winery duties
* Hired brokers for CA and opened markets in FL and GA
Clos Pegase WineryWine Club Manager
Feb. 2008 - Jan. 2010Increased membership by 250 and average sales by 10% by training and motivating tasting room staff and providing impeccable customer service. Responsibilities included all aspects of managing three separate wine clubs, with a total of over 4000 members.
Hop Kiln WineryWine Club Manager
Jun. 2007 - Feb. 2008Responsibilities included:
* Writing and managing all direct mail, email blasts and website content
* Retail staff training
* Creating new and managing existing wine clubs, with a total of over 2000 members
* Working closely with distributors and brokers
* Direct sales to wholesale accounts
Wine Country This Week MagazineRoving Reporter/Writer
Mar. 2005 - Apr. 2025Research and provide editorial content for weekly magazine. I have written for Wine Country This Week as a side job for many years and still absolutely love it!
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