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Work Background
Sircle MediaSenior Influencer Marketing Manager
Sep. 2024
Country Archer ProvisionsSocial Media and Influencer Manager
May. 2023 - Sep. 2024Denver, Colorado, United States- Developed and executed successful paid influencer program
- Managed UGC agency partner, generating hundreds of UGC videos per month, resulting in significant brand awareness
- Lead organic social media strategy, executing content calendar, identifying UGC, copywriting, content creation, and analytics reporting
- Managed content agency partners, including creative directing product photo shoots, TikTok content creation, and video ad partner
HoplarkSocial Media and Content Manager
Aug. 2022 - Apr. 2023Boulder, Colorado, United States- Owned all Hoplark social channels (Instagram, Facebook, LinkedIn, Twitter, TikTok) - Replied directly to followers, helped define brand voice and how the brand authentically and consistently interacted with fans - Built and executed a competitive content strategy to grow and engage audience of passionate craft-beer lovers - Analyzed content performance, owned all relevant KPIs, and regularly communicated learnings across the organization for continuous improvement - Defined point of view on forward-thinking tools, resources, partners, and processes needed to achieve goals - Built and executed an organic brand ambassador plan to generate UGC content and awareness with new consumers - Owned the development and rollout of a new Hoplark “superfan” program, used to generate referrals and other activation tactics in partnership with DMM and Marketing Manager - Worked closely with PR agency and other agency partners - Championed for all the ways community can help achieve business goals - Lead Hoplark’s Influencer strategy and campaign execution - Owned the development and optimization of the social content calendar - Managed creators of all types (photographers, videographers, designers, copywriters and more) in partnership with Internal Agency Lead, to produce memorable, thumb-stopping content - Produced video content streams through a test, learn, scale approach leveraging internal Hoplark talent
Lily's SweetsMarketing Coordinator
Oct. 2018 - Jun. 2022Boulder, CO - Owned and developed paid influencer strategy
- Managed paid influencer campaigns: designed campaign concepts, oversaw content creation and direction, influencer budget, negotiation, and more
- Enhanced and developed relationships with creators and influencers, resulting in heightened brand awareness and sales - Facilitated relationships and worked directly with third-party vendors who assisted with influencer and social analytics - Regularly reported analytics, key learnings, and implications of influencer campaigns and social media content - Created and curated monthly social media content calendar for Instagram, Facebook, Twitter, and Pinterest
- Wrote copy for social media posts, emails, and website - Coordinated co-branded partnerships with other like-minded brands
- Increased followings significantly across all of Lily's social channels
The Social MovementSocial Media Manager
Nov. 2017 - Feb. 2018Greater Denver Area- Managed social media platforms for multiple companies (including Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.) - Oversaw all analytics and post reach/results - Curated and created content on a daily basis, often multiple posts a day for certain clients - Increased social following for all companies, and consistently grew reach on all platforms.
Decadent Saint WineryMedia Manager
Jul. 2016 - Aug. 2017Boulder, Colorado• Promoted products and maintained professional and friendly interactions with customers in the tasting room, public festivals, and other various events
• Provided photography services for social media channels • Set-up and take down of events
• Consistently maintained interactive and interesting social media posts for Decadent Saint through Instagram and Facebook (at least 2 posts on each platform everyday)
Riboli Family Wine EstatesBrand Ambassador
Jan. 2016 - Jun. 2016Greater Los Angeles Area- Set-up and maintained pop-up booths showcasing wines at various store locations - Interacted with customers and educated them about the products - Sampled wine and sangria products at food and wine festivals around SoCal - Communicated with other Brand Ambassadors around SoCal and organized collaborations
- Produced high quality images for social media accounts
31 BitsMarketing and Social Media Intern
Jan. 2016 - May. 2016Costa Mesa, CA- Developed PR and Social Media campaigns - Created photo shoot concepts and built an extensive photo portfolio - Collaborated with social media influencers and marketing team members - Organized company events
J.P. Licks Homemade Ice Cream CafeCashier, Scooper, Barista
Jun. 2015 - Aug. 2015Somerville, MAResponsibilities included assisting in opening and closing the store, scooping ice cream, serving other food, prepping and making of coffee drinks, handling and taking responsibility for my own register and drawer, cleaning, inventory, and restocking.
Taylor Lynn PhotographyWedding and Engagement Photographer
Apr. 2009 - Nov. 2022Boulder, COColorado-based Wedding and Engagement photography.
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