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Work Background
Super SmallsSenior Director of Marketing
Mar. 2025
Super SmallsDirector of Marketing
Mar. 2023 - Feb. 2025
Super SmallsSenior Marketing & E-Commerce Manager
Feb. 2021 - Mar. 2023
Super SmallsFreelance Marketing Consultant
Mar. 2020 - Feb. 2021New York, United States
ClareSocial Media & Brand Content Manager
Aug. 2019 - Dec. 2019Greater New York City AreaDeveloped and executed multi-channel content strategy to increase brand awareness and drive engagement. Coordinated content calendar to support evergreen campaigns, new product launches and brand moments. Implemented monthly and quarterly analytics reporting process for social media and influencer outreach programs. Utilized Google Analytics, Iconosquare and Buffer to provide KPI tracking and actionable recommendations to test. Maintained brand voice and visual representation across Instagram, Facebook, Pinterest and Twitter. Ensured cohesive messaging to deliver best in class digital experiences.
Adama PartnersDigital Marketing Manager
Jan. 2019 - Aug. 2019Greater New York City AreaManaged agencies in developing and creating demand generation strategies across paid digital channels. Worked directly with VP of Digital Marketing to determine content needs and campaign assets to achieve goals. Independently designed creative assets using Adobe Photoshop and Illustrator. Analyzed content performance and conducted A/B tests to gain insights and evaluate opportunities for optimization across digital marketing channels. Utilized ESP (Klaviyo) to build and manage email campaigns, including setting strategy, testing, launching, and analyzing results. Initiated new welcome nurture, post-sale and re-engagement drip campaigns with an average open rate of 40% across all. Campaigns resulted in 20% sales uplift in 60 days. Led efforts to create brand guidelines and playbook; reinforced brand’s digital-first approach by implementing best practices to ensure all digital experiences were cohesive and compelling.
Adama PartnersAssociate Manager, Brand Marketing
Jun. 2016 - Dec. 2018Greater New York City AreaWorked closely with CEO, Design Director and Creative Director in strategy development and implementation of brand initiatives. Coordinated timely execution of marketing campaigns and branding materials from start to finish including creative briefs, asset development and approvals, and post-launch reporting. Independently directed photography for 100+ SKUs for brand and website launch; saved 10% of project budget by creating detailed Style Guides for photographer and post-production team. Led cross-functional team for entire brand packaging program from design through production and delivery.
Remmey Antiques & Fine Art AppraisersBusiness Operations Manager
Sep. 2013 - May. 2016New Vernon, NJCultivated strong relationships with business partners and key influencers to generate awareness and build business performance. Managed business operations and defined new work processes by streamlining core workflows. Developed digital marketing initiatives to reach targeted client segments. Implemented social media, content and SEO strategies to drive traffic to website. Increased annual revenue by 20%. Researched, organized and catalogued extensive fine and decorative art collections. Performed appraisals for insurance, fair market and estate tax purposes.
Stone & StrandMarketing and Design Manager
Sep. 2012 - Sep. 2013Greater New York City AreaManaged creative, marketing and business operation support for start-up fine jewelry e-commerce site. Worked directly with CEO and Creative Director to plan and execute high-impact launch events in support of campaign to define Company’s place in a competitive marketplace. Curated specialized product collections to showcase designers and their work. Designed website and social media campaigns to reflect aesthetic of artists’ craft and optimize market appeal. Created brand marketing content under supervision of CEO. Collaborated with Creative Director and sales team to execute marketing campaigns and events to target clients for increased sales opportunities; reviewed all content to ensure consistency of image and message. Coordinated and managed product inventory database (1k+ items) including images, descriptions and pricing; wrote articles and other creative content to support to promote product and designers.
Kim Heirston Art AdvisoryIntern
May. 2011 - Aug. 2011Greater New York City AreaManaged selected back-office operations of high-profile NYC Art Advisor. Increased Advisor efficiency, managed event logistics and provided research support for key clients and for development of strategic partnerships. Performed in-depth analyses of various artists and pieces to optimize buy/sell opportunities for key clients. Maintained gallery, client, and artist databases to support investment recommendations.
IGavel, Inc.Intern
Jun. 2010 - Aug. 2010Greater New York City AreaImproved inventory management tools at online auction house to target buyers and consigners for themed sales and special events. Updated database management system to organize customer records/sales history for 5k+ transactions. Tracked buyer and consigner information, helping to improve contact time and personalize customer service.
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