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Work Background
ArcboundAccount Director
Mar. 2025RemoteDynamic and results-driven marketing executive with a proven track record in leading content strategy, brand development, and cross-platform growth initiatives for high-profile clients. Recognized for building and inspiring high-performing teams, solving complex challenges with creative solutions, and delivering measurable business outcomes. Expert in shaping thought leadership programs, developing integrated marketing strategies, and scaling brand presence through digital and experiential channels. -Directs comprehensive content and social media strategies across platforms, consistently exceeding KPIs and driving sustained audience and revenue growth -Leads and mentors a department of account managers and community specialists, streamlining collaboration between creative, sales, and production teams -Develops and executes influencer and partnership programs that elevate brand authority and industry positioning -Architects integrated content ecosystems that unlock strategic opportunities such as webinars, speaking engagements, and media features -Cultivates and manages executive-level client relationships, facilitating strategic planning sessions and performance reviews -Uses data-driven insights to guide decision-making and continuously refine campaign performance and creative direction -Oversees execution across key marketing channels including social, email, and event marketing, ensuring brand consistency and operational excellence -Leads creative development processes internally and with client stakeholders, aligning brand vision with audience engagement and business objectives
ArcboundSenior Manager, Accounts | Account Strategist
Aug. 2023 - Mar. 2025I'm a brand architect for thought leaders, overseeing the strategic development and execution of personal brands for authors and influencers across digital media, speaking engagements, PR, book publishing, and podcast production. I manage a team of 4 Account Operations Associates, ensuring flawless scheduling and publishing for 5 clients. Additionally, I: -Develop and oversee each client's personalized brand strategy, guiding them towards long-term success.
-Lead a team to ensure seamless scheduling and publishing workflows.
-Collaborate with a network of writers, editors, and designers to bring content strategies to life.
-Possess a deep understanding of the social media landscape, crafting impactful activations across all channels.
-Uncover trends and insights within client accounts and industries to inform high-level strategic decisions.
-Build strong client relationships, leading strategic and operational meetings.
EffectvAdvertising Strategist
Mar. 2021 - Jan. 2023Denver, Colorado, United StatesDirected the marketing strategy, planning, and execution of TV and Video advertising campaigns across healthcare, financial, legal, home improvement, and entertainment industries. ∙Played a vital role in directing the campaign strategy, working closely with measurement insights and analytics, digital growth teams, and sales. Successfully identified and implemented proactive initiatives that supported client growth and retention. ∙Prioritized first and third party data in conjunction with Effectv’s audience targeting capabilities to build data driven TV, Streaming, and Video on Demand campaigns. ∙Conducted reporting analysis for current strategies and identified new opportunities and campaign optimization suggestions utilizing tools such as looker and Kantar. ∙Developed consultative and results-driven strategic advertising solutions for clients.
Strategic partner to sales offering expertise, insights & ideas in key clients meetings.
EffectvClient Development Strategic Specialist
Jan. 2018 - Mar. 2021Burlington, VTLeveraged strategic thinking & creativity to retain and grow key accounts. •Developed customized proposals that told a story for accounts that required strategic insight in healthcare, finance, home improvement and auto categories. ∙Analyzed post-campaign data reports and used this information to advise clients and inform future campaigns. ∙Partnered with sales during client discovery meetings to uncover the need behind the need that would serve as the basis for campaign recommendations.
RAD Girls Club of VermontCo-Founder
Nov. 2015 - Nov. 2017South Burlington, Vermont, United StatesCo-founded a non-profit organization in the dog rescue community that advocated for overlooked, stigmatized breeds, elderly dogs, and dogs with medical issues. The non-profit marketed and promoted adoptable dogs on a social media platform and at local music events and businesses. ∙Advocated for over 100 dogs; Permanently rehomed 25 dogs. ∙Partnered with rescue groups such as All Breed Rescue, Susie’s Senior Dogs, Potter's Angels, and Passion 4 Paws. ∙Raised over $30k for rescue groups, cross-country dog transportation, and medical treatments / supplies. ∙Partnered with companies such as Found my Animal, Vermont Dog Eats, Guy's Farm and Yard, Free People, and Don’t Bully my Breed. ∙Partnered with music events and bands such as Twiddle, The Frendly Gathering, and Waking Windows. ∙Organized fundraising events at venues such as Nectars, the Monkey House, The Skinny Pancake, and Shelburne vineyard. ∙Featured in Seven Days, Free people blog, and The CNCT.
Radio Vermont GroupAccount Executive
Aug. 2014 - Dec. 2017Waterbury, Vermont, United StatesCreated and implemented media campaigns for small and medium sized businesses. Managed a client list of over 50 accounts. ∙Increased client base +50% in one year. ∙Developed innovative strategies which focused on the client’s needs & business goals. ∙Organized and promoted community events. ∙Strategic oversight on Video Production Projects.
CBS RadioAccount Executive
Nov. 2013 - Aug. 2014Boston, Massachusetts, United StatesManaged a book of small and medium sized business accounts for WZLX-FM, A division of CBS Radio Boston. ∙Successfully developed the creative and implementation of on air radio campaigns for local businesses ∙Generated new business revenue through digital, on-air and event sales ∙Designed and executed targeted email campaigns
New York Real Estate JournalPublisher
Mar. 2012 - Nov. 2013Boston, Massachusetts, United States∙Successfully sold the advertising space and managed the copy for two sections of the New York Real Estate Journal. ∙Consistently exceeded sales goals for Section Ads by 20% each month ∙Created the New York City Section of the publication and grew readership by 40% in a one year period ∙Extensive trade show experience – promotion and floor video Interviewing ∙Nurtured relationships with CEOs of top Commercial and Investment Real Estate Companies in NYC
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