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Work Background
AcxiomPrincipal Solution Architect
Apr. 2024United States
Nav Technologies, Inc.Head of BI, Analytics and Marketing Technology
Jul. 2023 - Mar. 2024Remote• As the Head of Analytics, I manage a team of BI and reports developers, Machine Learning Engineers and Data Scientists in create Warehouses and reporting for corporate reporting.
• We are responsible for creating models to drive personalization in the customer experience and project look alike audiences etc. for our marketing.
• I lead the design of the data warehouse and do a lot of the data engineering needs to structure the data and load it correctly.
• I also prioritize and drive the work of the members of the team in an Agile scrum format with a focus on meeting the directives of the company
Nav Technologies, Inc.Director of Marketing Technology
Nov. 2022 - Jul. 2023Remote• As the Director of Marketing Technology, I am helping Nav build a foundation to grow into the future
• I am responsible for solutioning and implementing integrations with the CDP to support Campaign automation and journey support.
• Designing and helping to build a standardized marketing data layer to better support marketing attribution and BI
• I work with senior leadership on Marketing strategy and technology solutions to ensure alignment with company objectives.
• I manage 2 different teams of analysts, data scientists and developers.
• I am currently focused on the identification, development and implementation of new technologies and programs.
• Developing and maintaining partnerships with cross-functional management, clients, Information Technology, outside vendors and consultants
• I am also very hands on with architecture, SQL and tools development.
• Architecting new ways to identify individuals and small business.
• Worked with our Auth0 implementation to find way to improve and prevent financial fraud on our platform.
EpsilonDirector - Digital Solutions
Oct. 2021 - Nov. 2022United StatesLead technology & strategy solution engagements across multi-functional workstreams; data management platform (DMP) or customer data platform (CDP), data onboarding and activation, big data strategy, analytics, and digital media campaigns.
Provide expert consulting services and thought leadership to clients and potential clients.
Collaborate with internal teams and vendor partners to develop solutions to meet client's unique requirements, which include combinations of data, technology, partners, integrations and analytics.
Serve as client's digital advertising/marketing ecosystem subject matter expert.
Manage and own multiple client relationships, serving as the primary day-to-day contact.
Collaborate and guide cross functional teams through integration projects with competing priorities, several stakeholders, and tight timelines.
Conduct business analysis - lead process to derive insight and business strategy from analytics output.
Establish trust and build relationships with clients, as well as internal and external partners.
Monitor engagement progress and maintain an account status dashboard summarizing all work streams.
Address client's process/operations issues, through needs analysis, and recommend strategies for improvement.
Strong storytelling capability - slideware development, presentation and communication skills.
Lead client business reviews, as needed.
Ultimately accountable for successful delivery of client commitments.
Manage, develop, and train team of digital solutions specialists.
Maintain a keen understanding of rapidly changing trends in the digital marketing space.
MerkleDirector Architect Database Solutions
Mar. 2013 - Oct. 2021Greater Denver AreaTechnical Leader responsible for overseeing the design, development and implementation of technical implementations for multiple technologies. Solution Architect for custom client implementations. Manage and mentor a team of developers, business analysts, testers. Cloud big data implementations – Amazon (AWS). Designed and implement technical vision for each client project. Client technical consulting on customer centric marketing platforms Owned overall project architecture and technical delivery of solutions. Worked on multiple internal tools development projects. Integrations with multiple campaign management tools like Adobe. Hands-on development and support of client deliverables as workload dictates. Estimate work effort and assist the Solution Manager with task planning and LOE (level of effort) estimates. Review work product of others (i.e. Code Reviews) for compliance with development standards. Write technical documentation gather requirements and perform data analysis as needed. Commonly work with big data. Guide clients thru integration with our identity platforms. Experience with design across every level of the stack. Data model design using relational, warehousing and No SQL approaches. Consult with clients on how they can improve their internal processes. Implemented solution that support real-time, triggered and batch campaigns utilizing Adobe Campaign.
Received Merkle Innovation Award. 2015
AvayaSenior Business Intelligence Developer
Jan. 2012 - Mar. 2013Thornton, CoDeveloper and architect for internal business intelligence group and special projects.
Develop and Deploy processes to support Data governance; Meta-data management; Data quality; and Data Security. Work on data strategy for aligning data management and availability to meet with corporate strategy.
EpsilonSQL Server BI Architect
Jul. 2010 - Jan. 2012Managing the operations DBA group. Responsible for all hardware for entire
environment. Responsible for translating customer requirements into technical
specifications. Performs data analysis on report requirements and recommends solutions for
development. Designs and develops analytic and reporting solutions using Microsoft SQL Server 2008 Reporting Services. Develops reports on relational and multidimensional data sources. Develops OLAP cubes using Microsoft SQL Server 2008 Analysis Services. Designs and develops User Acceptance Testing. Drives improvements in BI System architecture and development process. Documents technical specifications. Responsible for creating re-useable processes that help implement each solution. Working with project team to plan, design, develop, and implement application. Systems and/or enhancements to existing systems to meet current and future needs. Acted as BI team lead and develops best practices as well as recommending new technologies to meet current and future needs. Conducted appropriate testing of reports to ensure quality. Lead development of a standard design architecture for implementation across multiple customers. Standardized hardware implementation to help manage and isolate performance issues across the stack.
MediaNews GroupSenior Technical Architect/BI Lead/SQL DBA
Mar. 2008 - Jul. 2010* Head of reporting, datawarehousing and analytics.
* SQL Server DBA/Developer
* Systems admin
Fusion SolutionsOwner
Jul. 2003 - Jul. 2006
Two Wheeled WomenEditor
Jan. 1996 - Jan. 1998
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