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Work Background
Head of Programs
BRAND UKRAINE organisationHead of Programs
Apr. 2022 - Apr. 2025Ukraine
Strategic Communications Advisor
Ministry of Foreign Affairs of UkraineStrategic Communications Advisor
May. 2020 - Apr. 2022Kyiv, Kyiv City, UkraineAn audit of MFA’s communication department structure and routines Media audit of the Ministry of Foreign Affairs Reform of strategic communications capacity in the MFA New set-up of a well-functioning press office at the Ministry of Foreign Affairs, introducing relevant routines and internal coordination mechanisms Coordination of the design of the communications strategy of the MFA Development of crisis management and response strategy for the Ministry of Foreign Affairs, including response to COVID-19 Communication support by defining communication frameworks for policy direction and the development of political information campaigns Launch of the online map for travel advisory www.tripadvisor.mfa.gov.ua Training on crisis management communications for the staff of the Ministry and diplomats in Ukraine’s foreign missions Coordination of donors’ support to the Ministry in the field of strategic communications capacity Coordination of cooperation within the Lublin Triangle format (Ukraine, Lithuania, and Poland) in the field of strategic communications Coordination of the research on Ukraine’s image in EU countries Development of communications project in countering disinformation and promotion of media freedom
Communications Advisor to the Deputy Prime Minister for European and Euro-Atlantic Integration
Reform Delivery OfficeCommunications Advisor to the Deputy Prime Minister for European and Euro-Atlantic Integration
Dec. 2019 - Apr. 2020Kyiv City, Ukraine
Head of Communications
Мinistry of Health of UkraineHead of Communications
Jun. 2018 - Oct. 2019
Communications Advisor
Institute for Social and Economic Research (ISER)Communications Advisor
Feb. 2016 - Mar. 2018Kiev Region, Ukraine− Development of ISER's communication strategy − Development of the communication campaigns for each project of the ISER (iser.org.ua) − Transformation of the analytical findings into content for communication to achieve strategic goals − Creation of own ISER's communications formats (smart talks, video explainers, cartoons, infographics, tests and quizzes, polls etc). , − Communication team building, jobs distribution, team members' evaluation − Press releases, press briefings, round tables, − Media partnerships (1+1, Ukrinform, Ukraine Crisis Media Center, Delo.ua, LB.ua etc) − Facilitation of media interviews for ISER’s spokespersons, support of spokespersons by preparing them for interviews, providing communications guidance, talking points etc − Media monitoring, content analysis, − Development of network of experts and civil activists engaged into the changes in Ukraine
Client Service Director
BrandcomClient Service Director
Jul. 2011 - Jan. 2016Ukraine
Strategic Development Director
BrandcomStrategic Development Director
Nov. 2007 - Jun. 2011
PR manager
FreshPR manager
May. 2007 - Nov. 2007Brand PR campaigns Media relations Product placement campaigns in press and TV
PR manager
BrandNewPR manager
Feb. 2005 - May. 2007• Developing PR plans and strategies • Developing Corporate social responsibility campaign • Dealing with government and NGOs within social projects • Timing and budgeting for projects • Media relations (press, radio, TV, Internet) • Special TV projects planning and implementation (“All for you” on Inter channel and "You are Superwoman" on Novy channel for Rexona, Autoquest in Autopark program on ICTV channel for RexonaMen) • Composing and editing PR materials (press releases, speeches, scripts, articles etc) • Organizing of PR events (press conferences, briefing, press centers etc) • Reporting for Client and for BrandNew internal use Clients: Gillette, Duracell, Oral-B, Rexona, Kyivstar (social projects and regional projects)
Account manager
Whites PRAccount manager
Jan. 2003 - Dec. 2004
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