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Work Background
GrifolsDigital Content Manager
Jul. 2024Austin, Texas, United States
Indeed.comSocial Media Manager - Americas
Nov. 2018 - May. 2024Austin, Texas AreaOwn social media strategy, program growth, and execution, while building strong cross-functional relationships. Develop ROI-driven social media plans and campaigns across Indeed’s product lines and social platforms in 3 global markets.
+Drove business growth by increasing YOY reach by 545% and expanded YOY shares by 344% +Created marketplace social media strategy for integrated campaigns, influencer marketing, organic social media content, crisis management, and digital Brand activations for North America.
+Designed award-winning, social media campaigns with platform-relevant content and influencer partnerships, built to meet marketing objectives, increase reach, and drive engagement.
+Owned strategy and managed execution of engaging and visually appealing editorial content (graphics, videos, GIFs, etc.) for all social media channels, resulting in significant OKR growth: impressions (+2415%), engagements (+3100%), 80% positive brand sentiment, video views (+4300%) organic social website traffic (+143%).
Led, mentored, and grew a high-performing internal North American social media team of 3.
+Trusted with a multi-million-dollar annual social media budget to drive program growth
+Effective collaboration with multiple stakeholders and cross-functional teams, including PR, Creative, Brand Marketing, strategy, country marketing, and client experience to attain business objectives +Managed all external vendor and agency relationships for tools, creative collaborations, partnerships, and influencers.
+Exceptional Marketer Group Award May 2023
Social Distillery - Acquired by Best Practice Media 2019Director of Social Media
Mar. 2018 - Oct. 2018Austin, Texas AreaDrive strategic development and performance. Owned client management as well as team management. Oversee content creation and curation, as well as social media advertising & reporting. Led collaboration and communication among departments. +Managed day-to-day operations, including client burndown reports, employee timesheets, and vacation plans while driving account management strategies and aligning budgets
+Led, and, mentored a high-performing team of 9 in the development, design, and execution of digital marketing campaigns
+Oversaw client management to understand business objectives, brand identity, and marketing goals
Managed developing content calendars, collaborated with creative team, and ensured brand consistency across different channels. +Owned strategy and managed the execution of a large, nationwide Tex-mex restaurant chain and grew Engagement rate by 407%
Social DistillerySenior Social Media Account Manager
Oct. 2017 - Mar. 2018Austin, Texas Area+Facilitated deployment of best-in-class social media communication strategies for local, national, and global clients by leading, mentoring, and growing an account management team of 7. Developed strategies for managing organic and paid. +Managed relationships between agency and clients to include strategy development, campaign execution, content, and, coordination. +Oversaw strategy and managed the execution of highly engaging and visually appealing content (graphics, videos, GIFs, etc.) for all social media channels, resulting in significant growth: impressions (+325%), engagements (+110%), video views (+167%) organic social website traffic (+210%).
+Led business development by managing new business pitches and providing social media insights, audits, and expertise.
+Owned client consultations by providing strategic advice and recommendations.
USDM Digital™ - Acquired by Orange142 2019Senior Consumer Engagement Manager
May. 2016 - Oct. 2017Austin, Texas AreaDeveloped and implemented strategies to enhance the relationship between the company or brand and its customers. Engaged consumers to drive customer satisfaction, loyalty, and advocacy. +Built the first influencer/blogger program for the City of Pigeon Forge, TN. +Developed and executed crisis management strategy for the Great Smoky Mountains Wildfire of 2016 +Led consumer engagement team in developing social media strategies and content plans to maximize organic and paid media campaigns. +Recruit, lead, and developed a team of 4 across North America; providing coaching and mentorship to junior employees, and transitioning the team to Agile to improve efficiency.
+Implemented a user-generated content tool to capture UGC and grow Instagram conversion by 75% annually.
Linnell MediaFounder
Apr. 2010 - May. 2016Austin, Texas AreaHelped 15+ SMBs establish and maintain a strong online presence via social media. Built social media strategy, program growth, and execution. +Developed engaging and relevant content (graphics, videos, GIFs, etc.) to aid companies in improving traffic, brand awareness, and sales while cultivating long-lasting relationships with prospects and customers while acting as a consultant. +Actively monitored social media channels, responding to comments, messages, and inquiries from followers and customers. +Managed all aspects of blogger outreach campaigns, including building relationships with influencers, promoting new content, and earning new backlinks to develop business exposure and attract more target consumers.
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