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Work Background
Balassa FilmsCEO / Executive Producer
May. 2017MexicoPartner with clients to lead production for 20+ projects in Spain, USA, Mexico, Argentina, and Chile. Manage logistics throughout all stages of production, including hiring staff, securing financing, budgeting, marketing, distribution, and scheduling. Leverage hands-on leadership skills during physical production and offer creative insight to ensure final product matches client’s vision.
• Established company to create International Co-productions and owning new global content IPs, managing all business and development aspects of company.
• Produced and Directed the Mexican Academy Award: Ariel Award Ceremony in 2018.
BlindspotPresident / Content Creator / Producer / Director
Oct. 2009MexicoOversee content production for feature films, television shows, and commercials, leveraging strong communication and leadership skills to tailor services to match client’s needs. Manage local and international projects in Uruguay, Chile, Spain, and the USA. Build long-term industry relationships.
• Established company to create value-based entertainment, managing all business administrative and development aspects of company.
• Produced the Ariel Award Ceremony in 2014, 2015 and 2016.
• Recognized with multiple awards and nominations, including an International Emmy nomination and a Gold Panda Award nomination.
Mediamates / The Mates ContentsVP / COO / EXECUTIVE PRODUCER
Jan. 2001 - May. 2010I was in charge of opening this Content and Production Company, early in 2001 with Pedro Torres (Owner and CEO). I was Executive Producer for the following TV Shows and TV Series:
- Mujeres Asesinas (Killer Women, 1st and 2nd Season). #1 TV Series in Mexico (2008) for Cable (TVC) and FreeTV (Canal 5 Televisa). Sony/AXN for Latin America. Univision for USA and Puerto Rico. Televisa Internacional worldwide. 2008-2009.
- Taxi Cash (Cash Cab). An All3Media Format produced in Mexico for Televisa with record ratings. 2008.
- De por Vida Bancomer (Set For Life). An Endemol Format produced in Mexico for Televisa. One of the best branded entertainment shows in 2008.
- Destapados Sprite (Uncovered with Sprite). An Original Branded Entertainment Format created and produced in Mexico for Televisa and Sprite by Coca-Cola Company, (I was one of the creators of the show). 2008.
- Amantes de Café (Coffee Lovers). An Original Branded Entertainment Format created and produced in Mexico for Televisa and Nescafé by Nestlé, (I was one of the creators of the show). 2008.
- RingTV. An Original Call TV Format produced in Mexico with our partners in Hungary and Argentina (Telemedia) for Televisa. 2008. Additional to my position as an Executive Producer I was in charge of:
- Buying formats and closing the deals with the International Producers and Distributors (Mujeres Asesinas, Set for Life, Cash Cab…).
- Creating formats and selling them internationally (Destapados, Amantes de Café, El Grecco, Evolución, Generadores, 8.1, Mi Casa Nuestro Mundo, Remodelando una vida, Tu Otro Yo…).
- Selling our Branded Entertainment formats to clients (Coca-Cola, Nestlé, Nextel, Movistar, Telcel, BBVA Bancomer, Banamex Citibank…).
- Negotiating the Air Time and Legal Affairs with the TV Stations (Televisa, SPE Sony/AXN, Univision, TVC…).
Filmmates Grupo PTADirector / Producer
Mar. 1999 - Jan. 2001In this Production Company, I worked as an A.D. for Directors such as: Pedro Torres, Gustavo Garzon, Pierre Tatarka, Fernando Arrioja, Carlos Garcia Agraz and Luis Kuri. We made several Videoclips for: La Ley, Paulina Rubio, Alejandro Fernandez, Pedro Fernandez, among others. TV Commercials for brands such as: Coca-Cola, Ford, Bimbo, Telmex, Nestle, etc. Also I had the responsibility as a personal assistant for Pedro Torres in all the operations and marketing for the group. Also, In this Production Company, I Directed and Produced Videoclips and Spots for: Pedro Fernandez, Televisa, Bayer, Coca-Cola, Nestlé, Circulo Creativo, Telmex and Bimbo among others.
Manning Selvage and Lee P.R.Brand Executive
Jan. 1999 - Mar. 1999In this Public Relations Agency, I was in charge of the account Exportadora de Sal, a company owned by Mitsubishi and the mexican Government, the second largest salt producer worldwide.
Manning, Selvage & Lee Public RelationsServices Manager
Jan. 1998 - Jan. 1999Account Executive
Noble DMB&B AdvertisingCreative and Copywriter
Jun. 1997 - Jan. 1998In this Advertising Agency, I was in charge of the development and writing of creative concepts for Quaker State, the city of Monterrey, SECTUR, among others.
MEIN ProductionsCreative Director
Jun. 1996 - May. 1997In this Production Company, I was in charge of the development and writing of creative concepts for TV Shows.
Radiopolis / Televisa RadioRadio Producer
May. 1995 - Jun. 1996I produced and write for two of the radio stations (XEW-AM and Stereo102) in two radio shows: No Controles and Chavos Chismes y Chilaquiles.
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