OpenfarmaDigital Marketing Analyst
Jan. 2019 - May. 2021- Management of the Digital Marketing Strategy.
- Annual and Monthly Planning of Social Media (Paid and Organic).
- Planning, Strategy, and Implementation of Email Marketing Campaigns.
- Audience Selection and CRM Database Segmentation Analysis.
- E-commerce: Planning, Updating, and Editing Banners on the Website; Uploading Promotions; Image and Description Control; Customer Experience
- Reporting and Monitoring of OKRs
- Management of Contact with Marketing and Design Agencies
- Responsible for the Customer Loyalty Program (designing and implementing loyalty campaigns)
- Training at Branches on the Loyalty Program.