New London Public SchoolsCommunications Manager
Jul. 2013 - Jul. 2016New London/Norwich, Connecticut AreaIncreased year-over-year awareness of New London Public Schools and contributed to the rise in out-of-district student enrollment through exciting combinations of marketing and public relations strategies/tactics including print, web, social media, television and radio campaigns Responsible for all stages of development and distribution of district and school marketing materials including rack cards, presentations, e-magazines, brochures, pamphlets, banner stands, promotional materials etc. Edited the district's first marketing/recruitment binder for pre-, post and mid-season recruitment and marketing best practices for school administration/staff; implemented best practices of marketing/recruitment with school staff through presentations, workshops and one-on-one meetings Served as the main point of contact for all media; secured coverage for school/district events through media advisories and press releases; provided media with statements and/or talking points during crises Founded individual school and district Facebook pages while also serving as the lead page administrator, maintaining a steady growth of “likes” and followers through engaging, useful content Curated, edited, posted and cross-populated all content for the district’s weekly newsletter, its website, various social media pages and its YouTube channel Designed, launched and managed the district’s first mobile application for iOS and Android phones Served as the sole communications member on the district’s Incident Command Structure (ICS Team) during school/district crises events; initial contributor/editor of the district’s All Hazards School Security and Safety Plan; familiar with required FEMA training modules for school safety/security Successfully organized and/or marketed events between the school district and community partners (National Night Out, Fish Tales, Tugs & Sails, Halloween Town, NLPD Police Academy, Teacher Appreciation Week, United Way launch event, Celebrate New London)