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Work Background
Vice President of Client Services
Adisa CommunicationsVice President of Client Services
Jun. 2022 - Aug. 2024Austin, Texas, United States- Managed up to a dozen client accounts at a time with total contract revenues exceeding $3.2 million in projects over two years - Hired as the first executive leader in the company’s almost 30-year history; trusted to manage confidential information and sensitive internal and client issues with discretion and good judgment - Served as co-architect of the company’s 2022-2025 strategic plan, participating in high-value seminars and workshops to accelerate performance; served as internal lead of one strategic plan initiative, coordinating a series of successful learning experiences for improved client relationships - Directly contributed to securing more than $1.4 million over two years in high-value project contracts by winning RFP/RFQ submissions - Supported the growth and development of up to nine direct reports at a time, holding weekly team meetings and 1:1s (in-person and virtual) to develop relationships and strengthen team performance - Managed client deliverables with a team of more than 10 contracted vendors in design, photography, videography, social media, marketing and finance over two years - Responsible for recruitment, screening, and onboarding of new hires across internal systems, including Intuit, Microsoft 365 Admin, Trainual, and Monday.com
Director of Communications and Marketing
LifeWorks AustinDirector of Communications and Marketing
Apr. 2018 - Jun. 2022Austin, Texas AreaLed all marketing and communications campaigns with a philanthropic lens. - Responsible for coordinating special events including virtual and in-person press conferences, fundraising events, internal staff events, and live streaming events - Served as agency spokesperson for interviews - Crafted strategic communications and messaging structures for large-scale fundraising campaigns and fundraising days like Amplify Austin ($60K+ raised in 2021), Giving Tuesday ($11K+ raised in 2021), etc. - Engaged more than 16,000 collective social media followers on Facebook, Twitter, and Instagram - Worked hand-in-hand with Communications Specialist on branding strategy and graphic design implementation - Sought out opportunities for media coverage and actively pitches stories about LifeWorks success in ending youth homelessness - Worked collaboratively with agency partners and City leadership on collective messaging for community-wide homelessness awareness efforts - Managed LifeWorks first, year-long fundraising and awareness campaign - End Youth Homelessness ATX 2020 - Implemented social media and e-mail marketing techniques and strategies to increase awareness and donations - Identified and trained LifeWorks clients and members of the Austin Youth Collective to End Youth Homelessness to serve as ambassadors for those with lived experience in press conferences, media inquiries, and public speaking opportunities - Organized, messaged, and promoted a city-wide campaign to pass Austin's largest affordable housing bond at $250 million. The ballot measure passed with almost 73% approval - Received a proclamation from the Mayor of Austin for work done in November 2018 with the first "We Do Exist Campaign", a month-long awareness and promotional campaign for youth experiencing homelessness that included a microsite, billboard, a full CapMetro bus wrap, and participation from area businesses
Director of Public Relations
Huston-Tillotson University - Austin, TexasDirector of Public Relations
Oct. 2016 - Nov. 2017Austin, Texas AreaResponsible for the oversight of all stages of development of the University's new brand identity and roll out, including the following: Marketing materials (brochures, social media ads, banners/signs, etc.) Website re-design; social media refresh Design of promotional materials (folders, posters, pens, t-shirts, etc.) Created original speech content, talking points and presentations for the University president Revamped the University's e-newsletter to a web-based software to more accurately measure the newsletter's reach and effectiveness Dramatically increased awareness and stakeholder engagement with social audiences across the country, including national organizations and HBCU-driven publications Organized, publicized and managed unique events to recognize University students and help promote academic achievement Executed, managed and promoted hundreds of on-campus events from internal University organizations to external clients and independent organizations (Earth Day ATX, Girl Scouts, Dare2Share) Curated, edited, posted and cross-populated all daily content for the University's weekly newsletter, its website, various social media pages and its YouTube channel Served as the University's main point of contact for all media and external organizations Responsible for events management and execution from initial planning to day-of and post-event logistics Managed the work of the Special Events Coordinator and the team of Event Technicians Named co-chair of the University's Homecoming committee
Communications Manager
New London Public SchoolsCommunications Manager
Jul. 2013 - Jul. 2016New London/Norwich, Connecticut AreaIncreased year-over-year awareness of New London Public Schools and contributed to the rise in out-of-district student enrollment through exciting combinations of marketing and public relations strategies/tactics including print, web, social media, television and radio campaigns Responsible for all stages of development and distribution of district and school marketing materials including rack cards, presentations, e-magazines, brochures, pamphlets, banner stands, promotional materials etc. Edited the district's first marketing/recruitment binder for pre-, post and mid-season recruitment and marketing best practices for school administration/staff; implemented best practices of marketing/recruitment with school staff through presentations, workshops and one-on-one meetings Served as the main point of contact for all media; secured coverage for school/district events through media advisories and press releases; provided media with statements and/or talking points during crises Founded individual school and district Facebook pages while also serving as the lead page administrator, maintaining a steady growth of “likes” and followers through engaging, useful content Curated, edited, posted and cross-populated all content for the district’s weekly newsletter, its website, various social media pages and its YouTube channel Designed, launched and managed the district’s first mobile application for iOS and Android phones Served as the sole communications member on the district’s Incident Command Structure (ICS Team) during school/district crises events; initial contributor/editor of the district’s All Hazards School Security and Safety Plan; familiar with required FEMA training modules for school safety/security Successfully organized and/or marketed events between the school district and community partners (National Night Out, Fish Tales, Tugs & Sails, Halloween Town, NLPD Police Academy, Teacher Appreciation Week, United Way launch event, Celebrate New London)
Reporter
The DayReporter
Feb. 2010 - Jun. 2013Write one to two stories per week for publication in The Times weekly community newspapers. Strongly contribute to The Day and theday.com in the form of breaking news, pictures and video. Experience with Twitter and Facebook self-promotion.
Reporting Internship
The TelegraphReporting Internship
Oct. 2009 - Nov. 2009Nashua, New HampshireA daily newspaper with a circulation of 25,000 subscribers in Southern New Hampshire. Researched information for stories for community, business and city editors. Verified facts and data for all received news releases with potential for story material. Conducted interviews over the phone and in person. Met every daily deadline successfully, with 100% completion of all assigned stories by or before the specified deadline. Reported on 21 articles to The Telegraph over a four-week period.
Communications Internship
D.C. Lottery & Charitable Games Control BoardCommunications Internship
Jan. 2007 - Apr. 2007D.C. Lottery and Charitable Games Control Board; · Frequent writing of Lottery press releases. Intern leader for the first edition of the employee handbook outlining Lottery rules, "how-to play" game information and locations and summaries of all lottery departments. Pitched news stories to various forms of media about lottery events. Published articles for the lottery's employee newsletter, IntraLot.
The Hilltop
Howard UniversityThe Hilltop
Aug. 2006 - Jun. 2007Responsible for writing game previews and reporting all of Howard's collegiate athletic games, interviewing team coaches, players, and meeting daily/weekly deadlines.

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