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Work Background
KitchenSearch.comMarketing Manager
Jul. 2024 - Apr. 2025Филадельфия, Пенсильвания, Соединенные Штаты АмерикиBuilt the company's first in-house marketing team (6 people) from scratch, creating and implementing a full marketing strategy where none existed. Led a full website redesign, improving user experience and updating outdated content. Developed and launched the brand's initial social media strategy; produced all content in-house, including interviews, product reviews, and event coverage (filming, editing, scripting). Represented the company at a major industry trade show in Las Vegas, producing high-quality video content and negotiating collaborations with top kitchen brands. Boosted audience engagement by launching recurring content series and reach campaigns. Sourced and managed performance marketing contractors (Meta, Google, TikTok, YouTube), successfully scaling paid campaigns with high-performing teams from Kyiv. Oversaw the redesign and production of the printed and digital kitchen catalog, including 3D kitchen renders and layout in collaboration with a designer. Created an educational initiative for B2B clients ("Contractor School"), including landing page development, event planning, speaker coordination, and brand sponsorships. Introduced branded Welcome Boxes for new contractors and managed all printed marketing materials from concept to delivery. Organized client-facing events for real estate developers and agents: curated programs, gifts, catering, promotion, and brand presentations. Designed and executed email marketing campaigns via CRM, including segmentation and scheduling. Facilitated weekly alignment meetings with the sales team to coordinate marketing and lead generation efforts. Collected customer feedback and testimonials to support reputation and content strategy.
Kabila EventsEvent Marketing Manager
May. 2023 - Jul. 2024Филадельфия, Пенсильвания, Соединенные Штаты Америки- Social Media Content Creation ( Video, photo, animation)
- Event Design and Production
- Reports and Presentations
- Contractors Management
- Content creation
O StudioFounder, project manager
Jan. 2023Philadelphia, PA, USAGraphic Design
Creative marketing
PR Projects
Branding
Events
Eleven MobilityMarketing Manager
Apr. 2022 - Apr. 2025Belarus, Kazakhstan, GeorgiaEleven is an international micromobility company that provides unique ecological transportation solutions and offers sharing services in Kazakhstan, Belarus, and Georgia. This is a company with 1,3 mln users. Eleven Mobility — Engineering & IT micromobility company (operating in 4 countries, 1.3M users) Developed and executed annual brand and marketing strategy for 3 consecutive years, driving user growth from 200K to 1.3M. Led a cross-functional marketing team, including PR specialist, SMM manager, designer, and performance marketer. Created and implemented content strategies across all social media platforms; designed scalable templates and brand systems. Developed concepts and executed special PR projects, including city-wide activations and public campaigns. Analyzed user data to inform campaign strategy, in-app features, and retention tools. Co-developed new pricing packages and loyalty programs in the mobile app to improve engagement and customer lifetime value. Managed in-app communications: push notifications, banners, reminders, and feature prompts. Designed and ran promotional campaigns and discounts tailored to different audience segments. Oversaw media relations: gave interviews, responded to press inquiries, and managed public sentiment in the media. Built and maintained partnerships with sponsors and city governments; co-hosted joint events and urban mobility campaigns. Prepared high-level presentations and detailed reports for key partners and stakeholders. Produced branded materials in collaboration with local artists and small businesses to boost community engagement. Planned and executed offline PR events to promote brand visibility and loyalty. Led the redesign and ongoing development of the company website, working with external developers and content teams. Managed marketing budgets, contractors, agencies, and vendors across regions.
EPAM SystemsSenior Communication Specialist
Oct. 2021 - May. 2022Минск, Республика БеларусьBuilding and maintaining relationships with journalists
Monitoring media coverage and public perception of the company, and analyzing the effectiveness of PR efforts
Website management
Writing and overseeing the creation of articles, reviews, and other content for publication in media resources.
Writing and distributing press releases.
Coordinating and conducting interviews with team leads.
Creating and managing an ambassador program.
Developing and implementing crisis communication plans.
Managing internal communications to ensure employees are informed and engaged with the company’s vision and activities.
Creating internal newsletters.
Moving Art FactoryCreative Project Manager
Jan. 2020 - Dec. 2021Minsk-BrusselI have been involved with the MAF And the project from its inception. Starting with a space, I transformed it over the course of a year, creating multiple areas and activities, including a bar, cafe, library, photo studio, yoga studio, and event space. I began as a solo entrepreneur but eventually built a team of around 20 people. My responsibilities included:
Creative events concepts creating
Exhibitions and art events management
Space management
Organizing art exhibitions, concerts, theater performances, and other cultural events
Budgeting
Developing PR strategy
Establishing partnerships with sponsors This experience was both challenging and rewarding, as I had the opportunity to create a space that embraced various forms of art and welcomed art enthusiasts. It allowed me to engage people in cultural and intellectual activities, making it a truly enriching journey.
TDI GroupCreative Project Manager
Aug. 2018 - Dec. 2021Минск, Республика БеларусьAt the agency, I was responsible for end-to-end management of promotional campaigns for our clients. My role included: Planning and executing marketing and promo campaigns
Preparing budgets and cost estimates
Organizing and supervising events and brand activations
Leading a creative team of copywriters and designers
Developing client presentations and strategic proposals
Managing contractors and external vendors
Identifying and engaging key stakeholders
Handling project documentation and contracts
Overseeing the on-site execution of events and campaign activities
This role required strong communication, multitasking, and team coordination skills, as well as the ability to deliver on tight deadlines and high expectations.
Twoday Creative AgencyFounder, Project manager
Jan. 2015 - Dec. 2021Minsk, BelarusI established my own agency, specializing in creating and implementing innovative projects for a diverse range of clients. Within our agency, we developed effective PR strategies, executed impactful PR campaigns, designed new trademarks, and organized various events, including festivals, shows, exhibitions, promotional events, PR gatherings, and conferences. The largest event that we organized was visited by 30 000 guests, the biggest amount of businesses that took part in our EXPO events - 130 participants. I have more then 20 interviews in media about my projects.
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