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Work Background
CompassRealtor® | Real Estate Specialist
Sep. 2022
GoogleMedia Program Manager (Provided by Creative Circle)
Jul. 2021 - Dec. 2021
CDS (Catalog Data Solutions, Inc.)Marketing Specialist / AR Specialist
Nov. 2019 - Jul. 2021San Jose, CA
AKQAAssociate Media Director
Feb. 2019 - Jul. 2019• Oversee direct reports and ensure successful integration across other internal groups including: Programmatic, Analytics & Search (SEM & SEO)
• Provide leadership and management of team • Execution of media plans including employing effective strategies, RFP development/guidance and execution
• Contribute to on-going initiatives to keep clients on top of industry trends
• Identify and facilitate potential test & learns
• Assist teams in building & merchandising relevant case studies of tests and successes
• Work collaboratively with analytics team to break down program results, translate the data, and use it to create internal and external tools and references • Support colleagues and team members with special projects as needed or requested
• Collaborate closely with the publisher community as well as partner agencies
PandoraSr. Programmatic Data Manager
Aug. 2017 - Feb. 2019Oakland
Coldwell Banker Residential BrokerageLicensed Realtor
Nov. 2016 - Sep. 2022San Francisco Bay Area
eBayProgrammatic Ad Ops Manager
Feb. 2016 - Feb. 2017• Work closely with the programmatic sales team to manage RTB floor prices and block lists
• Create, maintain, and produce regular programmatic operational and site performance reports for external and internal stakeholders
• Identify ways to further drive value proposition in our programmatic offerings, tech stack priorities and revenue optimization processes.
• Identify new areas of opportunity within existing placements and products, evaluate new technologies, market trends and industry best practices
• Promote best practices with adequate testing and QA with a key focus towards superior campaign execution, minimizing errors
• Work with internal teams to support new products and enhancements to existing or new ad delivery systems including programmatic
AppleiAd Account Management
Oct. 2014 - Feb. 2016• Build, maintain and growing client relationships from a pre-and post-sale perspective
• Collaborate with Sales Reps to build solution-oriented, client specific presentations and proposals that meet client objectives
• Utilize multiple research and information sources to put together meeting preparation, presentations and proposal materials, as well as, territory analysis
• Manage and track proposals and meetings for assigned territory with the ability to efficiently manage time and prioritize
• Support Apple’s Sales Managers and Reps in all post sales aspects of the sales cycle
• Understand clients’ campaign goals and ensure goals are being met and exceeded during a campaign
• Work closely with Marketing, Research Project Management, Ad Operations and other internal teams to ensure optimal performance and success for clients
• Troubleshoot any issues that arise in a timely manner and provide solutions
AmobeeMedia Buyer
Jun. 2014 - Oct. 2014• Negotiate with advertising networks and media suppliers to obtain the best rates and most appropriate media spaces for mobile advertising
• Work closely with Client Services Director to purchase media for mobile internet, in-app and app download channels as well as ambient and proximity marketing
• Manage day to day relationships (including reporting) with advertising networks; media suppliers and other relevant 3rd parties
• Track and report on delivery and performance
• Liaise with internal operations and account teams for campaign management
• Source new inventory and keep the supplier contact forms and supplier database up to date
• Ensure suppliers are fully compliant with regulations and procedures
• Work closely with the account teams to respond to RFPs & build Media Plans
eBayCampaign Manager
Sep. 2013 - Jun. 2014• Develop and recommend appropriate campaign strategies during the IO process, bringing insight from forecasting and past performance experiences
• Monitor daily campaign performance and optimize campaigns to ensure delivery and client return on investment.
• Consistently communicate campaign performance, market insights, and strategic recommendations with external sales agencies and account managers
• Initiate and manage inventory partner relationships
• Provide technical troubleshooting as necessary. Resolve technical implementation issues as they arise.
• Manage relationships with third party vendors.
• Provide campaign expertise to external Account Managers, Sales Reps, and internal product teams
NetSeerSenior Media Sales Planner
Aug. 2011 - Sep. 2013Santa Clara, CA• Manage internal Sales Pipeline for all incoming RFPs and RFIs for entire Sales Force of 7, including CRO and CEO
• Liaise with the Sales Team to build strategic and dynamic proposals in response to RFPs from advertisers and agencies to achieve & exceed performance metrics; including blends of contextual, behavioral, audience and retargeting. • Acting Account Manager for West Coast Sales Representative covering strategic accounts: Charles Schwab, Jeep
• Work closely with West Coast and East Coast Ad Agencies providing top level customer service including but not limited to: campaign planning, IO generation, campaign management and execution, performance and optimization, month end reporting and accounting assuring smooth campaign order to execution • Continue to work with various supply sources such as Publisher Aggregators: Rubicon, Pubmatic, AdMeld as well as Google AdX, DFP/DFA, RMX to source new inventory as needed based on client demand
• Train new Account Managers and Media Buyers on processes, technology, media buying strategy and planning, network buying strategy as well as build new hire training materials and process documents.
Yahoo!Media Buyer, Display Marketplace, Supply
Jul. 2008 - Aug. 2011• Analyze media metrics and develop strategies for optimization - $28MM revenue (2010)
• Drive incremental revenue opportunities for publishers across Yahoo Network Plus • Maintain publisher relationship and retention through strategic account management
• Prospect new publishers, negotiate rates, budget, contract terms etc.
• Optimize and strategize supply with Publisher Aggregators: Rubicon, Pubmatic, AdMeld
• Work closely with Sales and Account Management to identify additional inventory opportunities for new RFPs or ongoing advertiser campaigns • Trouble shoot publisher or campaign issues from creative tag implementation to billing reconciliation
• Build KPI reports to interpret data trends and make statistically backed recommendations to improve yield on managed and linked partner sites
• Understand new market place trends and develop media plans to execute against them
• Work closely with Product teams on tools that will help streamline and scale operations and drive performance
• Extensive knowledge of performance campaign metrics: CPM, CPC, CPA, dCPM
• Work with sales to identify advertiser campaigns suitable for RTB (Real Time Bidding)
Yahoo!Media Delivery Specialist
Oct. 2005 - Jul. 2008• Management of operational procedures for entire order to cash process – $30 Million
• Provided troubleshooting assistance and guidance for testing and implementing advertising programs, as well as troubleshooting creative and operations-related issues
• Proactive management of campaign delivery with yield management expertise • Operational contact for Yahoo!’s largest accounts: Countrywide, HP, Visa, Toyota
• Technical management of Ad Ops procedures: trafficking, scheduling, tracking, QA
• Knowledge of 3rd party ad tags, advanced knowledge of HTML, Flash and Javascript
• Compose and maintain comprehensive weekly campaign maintenance reports
PRx Inc.Account Assistant
Jan. 2003 - Dec. 2005Public Relations and Marketing Firm
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