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Work Background
Pernod RicardBrand Activation Manager - Absolut & Beefeater
Nov. 2022 - Oct. 2023
Pernod RicardMarketing Activation Manager Latam
Dec. 2020 - Nov. 2022São Paulo, Brazil• Part of the CBL(Whisky Chivas), responsible for all Whisky Brands - Commercial & Marketing - for
Brazil/ Argentina/ Chile / Uruguay /Paraguay
• Business & Brand portfolio strategy, with regional scope, including investment strategy and consumer experience.
• Marketing planification (digital focus) across various communication touchpoints, with localized asset creation
• Key Brand repositioning across the region to target new generation of consumers (from insights to campaigns)
• Focus on developing the brand, assortment for conviviality moments in physical and digital enviroments.
• A quest to maximize regional synergies to enhance creativity and drop costs down overtime without compromising creatives
the LEGO GroupRegional Sales Account
Jun. 2019 - May. 2020Rome & Naples, ItalyResponsible for the Commercial Management of customers in the Lazio and Campania Region (Rome & Naples)
- Volume and Turnover forecast - Inventory Management (periodic stock management and new order definition)
- Assortment Definition and Promotional Plan
- Introducing new launches and trade education
- Toys Market sales tracking analysis - Merchandiser Coordination on GD Channel
- Commercial contracts negotiation
the LEGO GroupBrand Manager
Jul. 2018 - Jun. 2019Milan Area, Italy• Responsible for LEGO sub-brands: CITY, NINJAGO, MINECRAFT, OVERWATCH, SPEED CHAMPIONS & ARCHITECTURE.
• Monitor business performance for the sub brands and act on potential corrective actions like the forecasting process and marketing investments.
• Maximize Marketing impact with the creation of synergies with PR, Digital, Trade, Instore and Events. • Implementation of international projects on a local basis.
the LEGO GroupBrand Manager
Jul. 2014 - Dec. 2017São Paulo Area, Brazil• Responsible for all LEGO sub-brands in the Brazilian market, among these: CITY, NINJAGO, SUPER HEROES (Marvel & DC), STAR WARS AND MINECRAFT. • 360 degree management of LEGO brand and products in the market. Responsible for portfolio selection, business strategy, online and offline communication, events (LEGO Festival and Rio 2016 Olympics), public relations, price and sales projection. • Responsible for strategic and creative development of the brand in Brazil. Focus on brand-building, in particular in the development of retail business. • Main projects: LEGO start-up in Brazil, implementation of digital platform and sponsorship from 2016 Olympics in Rio de Janeiro.
Michael Page - BrasilSenior Consultant - Marketing Division
Dec. 2012 - Jul. 2014São Paulo Area, Brazil• Senior Headhunter of Brazil’s largest recruitment and selection consultancy firm. • Main recruiter for marketing division. Responsible for the entire selection process, starting with the search for vacant job opportunities to the identification of professionals, interviews and relationship with clients. • Contact with the best marketing professionals on the market, interviewing over than 1,300 candidates and conducting more than 300 business meetings with clients.
Mondelēz InternationalMarketing Analyst - Trident Brand
Jan. 2009 - Dec. 2012São Paulo Area, Brazil• Strategic Planning and Management of Trident Brand in Brazil, focusing on young adult (18-24 years old) target audience. • Responsible for supporting the manager in conducting new online and offline media. • Analysis and diagnostics of Nielsen, Euromonitor, Millward Brown, among others, to evaluate the performance of the brand and its competitors in planning strategic and tactical decisions for short and long term. • Coordination of events as the sponsor for Rock in Rio 2011, Lollapalooza 2012, Planeta Terra 2011, Skoll Sensations 2011. • Management of the "Trident Faz Bem" project, which aimed to break preconceptions of chewing gum within the dentistry community. • Participation in a process of acquisition and merger of companies. Cadbury, Kraft Foods and Mondelez.
ESPM Júnior - SPConsultant
Jan. 2008 - Dec. 2008São Paulo Area, Brazil• Consultancy agency from the university, manage and lead by students. • Participation in different strategic projects, with the objective to build the best marketing strategy and brand positioning for small/medium companies.
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