Marketing Director | Brand | Digital Marketing | Content Marketing
Verified
Hi, I’m Lucas Placido — a strategic marketer, team builder, and entrepreneur with 17 years of experience driving growth through branding, sales, and business strategy.
I built my career in global corporations like LEGO, Michael Page, and Pernod Ricard, leading campaigns for iconic brands such as LEGO, Absolut, Chivas, and Beefeater. After more than a decade in the corporate world, I transitioned into entrepreneurship and now lead Placitus Lab Solutions — a boutique consultancy that merges branding, media, and technology to drive measurable results.
At Michael Page, I worked as a headhunter, gaining deep knowledge of organizational structures, talent acquisition, and team leadership. That foundation led me to LEGO, where I spent 6 years and took on an international assignment as an expatriate from Brazil to Italy.
In Italy, I served as Brand Manager in Milan and later as Sales Manager in Rome, overseeing operations across Southern Italy. During this time, I delivered 20% sales growth during the key holiday season, leveraging integrated brand and commercial strategies.
As an entrepreneur, I’ve led:
• The launch of a premium RTD brand (Biarritz Gin Tonic)
• Strategic media partnerships with Claro Ads and Kwai
• Data-driven campaigns for retail and healthtech clients
• Pitch decks and investor presentations that unlocked 6-figure deals
I bring both strategic vision and hands-on execution. Whether it’s creating a brand from scratch, refining a go-to-market strategy, or driving conversions through digital media, I focus on making ideas real — and profitable.
If you’re looking for someone who understands brands, people, and results — let’s connect.More...