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Work Background
Namecheap, IncGlobal Marketing Manager, Domains
Mar. 2024
FindbarCustomer & Partner Growth Lead
Dec. 2023 - Mar. 2024
this little agencyFounder
Aug. 2023
OpenproviderHead of Marketing
Dec. 2022 - Aug. 2023
Namecheap, IncGlobal Marketing Manager Domains
Mar. 2019 - Dec. 2022- Develop & drive marketing strategy, campaigns, and tactics that support and empower the Domains product vision, product launches & market share growth.
- Deploy internal resources of social media, digital advertising, CRM, product, content, PR, and other teams to build integrated marketing programs.
- Support building strategic relationships with key industry players, agencies and vendors.
SEPHORAACTING OFFER DIRECTOR
Apr. 2018 - Aug. 2018Temporary assumption of the function’s head role of Offer Director, during her maternity leave, coordinating a team of 5 people (Category Managers, Merchandising Manager, Animations Manager) & representing the function in the Board of Directors.
FreelancerDigital Marketing Consultant
Jul. 2017Provide consultation, strategy & planning guidance in various areas of digital marketing & e-commerce.
Research, advise, and plan to ensure that businesses are utilizing all channels of digital marketing and/or e-commerce to reach their customers/leads on the right platforms, achieving business goals.
In freelance mode and as part of the experts network of global leaders in knowledge search and information services.
SEPHORACategory Manager Make Up
Jun. 2016 - Jan. 2019- Manage the fastest growing Category of the company towards achieving the corporate objective of becoming ‘the No1 Make Up destination’.
- Lead major brand launches (4 new brands in 2018) from A to Z.
- Act as key point of contact (communication & negotiation) for local suppliers, Sephora EU teams & Exclusive brand teams all over the world.
- Lead Category’s efficient assortment & stock management, pricing, ordering & forecasting (product planning).
- Design, implementation & monitoring of strategic marketing plans for Exclusive brands.
- Analyze trends of Make Up category, report and communicate KPIs, while drafting & reviewing action plans to achieve sell out targets.
- Sales reporting & analysis and 35 stores targets on monthly basis.
Major Projects/Achievements:
DARE LVMH: Following an internal call for innovative ideas sent to 4,000 people, which produced 500 candidates, I had been selected amongst 60 talents from LVMH Group across Maisons & countries to participate in the first DARE LVMH initiative, aiming to cultivate a start-up community within the Group. Participated in an immersive 3-day start-up building experience in Paris with international mentors & top-tier jury members from the Group’s Executive Committee. The initiative ever since has been expanded worldwide and it’s now running its 5th edition.
Ever since I've been participating to selection committees for the next versions of DARE across the world and am actively involved in a couple of projects, on a voluntary basis.
UnileverBrand Manager Oral Care (AIM)
Mar. 2016 - Jun. 2016Greece- Responsible for Brand P&L. Manage brand P&L, understand drivers and identify issues, challenges and opportunities to deliver sustainable growth. Represent AIM in meetings and lead the operational plan cycle with a cross-functional team.
- Manage pricing & promotions in line with strategy across the brand, category or portfolio to maximize return & remain competitive.
- Develop and gain agreement to annual marketing and activities plans (Advertising, Promotions, POS material) and targets, integrating relevant Global/Regional plans.
- Develop and execute local roll-out of all relevant innovation projects.
- Lead cross-functional teams to ensure successful execution of launch plans and post-launch evaluation.
- Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with the external agencies.
- Manage the brand’s Social Mission campaign and activation.
- Responsible for regular and ad-hoc analyses and reporting of market data (AC Nielsen).
Major Projects/Achievements:
New Brand CSR Campaign: Created the brief for a refresh of the brand’s CSR Mission ‘Vourtsizoume Mazi/Brush Together’ to develop respective campaign with ATL communication (https://www.youtube.com/watch?v=Hwn6n4ssiLY – introducing new creative partners), BTL activation (co-operation with No1 retailer for joint promotion) and co-operation with non-profit organization (Omada Aigaiou) organizing free dental visits with AIM’s dental bus to islands with no permanent dental health care.
Mondelēz InternationalAssistant Brand Manager Cheese & Grocery (Philadelphia & Mayo)
Jul. 2015 - Jan. 2016Responsibilities:
- Support the definition of Philadelphia & Kraft Mayonnaise marketing plans to sustain base business, strengthen equity and develop innovation; implementation and evaluation of results.
- Support cross-functional projects, developing creativity, activation & materials to leverage Philadelphia's momentum, looking at consumer & shopper insights.
- Support New Products Development, Promotions & other top-line or bottom-line related projects with extensive P&L analyses.
- Support brand communication projects with 360 Integrated Marketing Communication plans; implementation of above- & below-the-line activities.
- Lead Philadelphia's digital projects. - Close cooperation with & main point of contact for creative, digital & media agencies.
- Responsible for periodic tracking of internal data (sales, financial, brand & ad KPIs).
- Responsible for regular & ad-hoc analyses & reporting of market data (AC Nielsen).
- Responsible for operating management of Advertising & Promotions budget.
Mondelēz InternationalAssistant Brand Manager Chocolate (Lacta & Merenda)
Nov. 2013 - Jul. 2015Responsibilities:
- Support the definition of Lacta strategic marketing plans to sustain base business, strengthen equity and develop innovation; implementation and evaluation of results.
- Support cross-functional projects, developing creativity, activation & materials to leverage Lacta's momentum, looking at consumer & shopper insights.
- Support New Products Development & Promotions. Experienced in P&L analysis.
- Support brand communication projects with 360 Integrated Marketing Communication plans; implementation of above- & below-the-line activities.
- Lead brand's digital projects. - Close cooperation with & main point of contact for creative, digital & media agencies.
- Responsible for periodic tracking of internal data (sales, financial, brand & ad KPIs)
- Support analysis of market & consumer data.
- Responsible for operating management of Advertising & Promotions budget. *Lacta is the No1 milk chocolate in Greece, symbol of love for 25 years, leading FMCG branded social media presence, multiple awards' winner.
Merenda is the undisputed leader of chocolate spreads market in Greece, generic to the category. Achievements/Awards:
- In 2014 Lacta reversed to an upward trend following a previous decline in 2013, reaching a historic top of value market share of the last 3 years. Spontaneous Brand Awareness also reached a historic high. All due to successful development & implementation of Lacta's new campaign #LoveDoesExist (#YparxeiAgapi) and successful NPDs launches.
- Rated ‘Outstanding’ for my 2013 performance.
Mondelēz InternationalAssistant Brand Manager Biscuits (Oreo, Fonzies ao)
Sep. 2013 - Oct. 2013-Support the development and execution of marketing plans and activities for OREO, Fonzies (extruded snacks), Ergastiri Pavlides (chocolate biscuits) and Lacta Cakes.
- Support New Products Development & promotions. Experienced in P&L analysis.
- Support brands’ communication projects with 360 Integrated Marketing Communication plans; implementation of above- & below-the-line activities.
- Lead brand's digital projects.
- Close cooperation with & main point of contact for creative, digital & media agencies.
- Responsible for periodic tracking of internal data (sales, financial, brand & ad KPIs).
- Support analysis of market & consumer data.
- Responsible for operating management of Advertising & Promotions budget.
‘Lead from the head and the heart’ award from Biscuits Category President EU for Oreo’s growth and Fonzies’ launch in 2013.
Overall Business Results: The incredible success of Double Oreo’s launch and the 360o
cooking versatility activation, as well as Fonzies’ launch resulted in an incredible +38% revenue increase of the Biscuits category.
Oreo: The NPD’s launch as well as the overall ATL & BTL activation resulted in an increased value market share, which brought Oreo in the No2 position of sandwich biscuits market, getting very close to the leader, a Greek heritage brand.
Fonzies launch in Greece: Entering a new market for the Greek MDLZ business, with a new brand. Full 360o
activation with break-through initiatives and great investment.
OREO Facebook page management: Standalone administration and curation of the local facebook page of OREO (no agency involved).
Bronze Ermis Advertising Award for ‘Fairytale in the Kitchen’ website in 2013.
Mondelēz InternationalMarketing Trainee Biscuits (Oreo ao)
Nov. 2011 - Aug. 2013GreeceSame as above.
Mondelēz InternationalHR & Office/Car Fleet Trainee
Jun. 2011 - Nov. 2011Athens, Greece- Support the Recruitment and Talent Development advisor at the recruitment process through interviews planning, job posting, organizing company’s participation in various career fairs, CVs screening, training programs etc.
- Coordinate and implement Cadbury Hellas CSR activities, investing in communities, focusing on environmental protection and prioritizing quality and safety.
- Leaded (collect material, issue and circulate) Cadbury Hellas’s internal Newsletter.
- Event management in various corporate events.
- HR Administration, Car Fleet & Facility Management.
- I also had the chance to participate in Marketing Dpt projects, such as promotional material production, reporting, preparation of press releases & press kits etc.
Major Projects/Achievements/Awards:
D1 (Destination One: the Merger of Cadbury & Kraft Hellas): Participation in the merger of Kraft Foods Hellas and Cadbury Hellas, through continuous support of the HR Dpt needs derived from the 2 companies in order to build the new organization.
Destination Fun: Greek initiative for colleagues’ support and team building through the integration. Organizing fun activities for Cadbury’s and Kraft’s colleagues working with a multifunctional team.
Company’s Offices Move: Active support through participating in the leading team of the moving process in order to ensure the flawless move of the new company from the two different buildings to a new common one.
Cadbury Hellas S.A.HR & Office/Car Fleet Trainee
Mar. 2010 - Jun. 2011Same as above.
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