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Work Background
Pine and Palm StudiosCompany Owner
Jan. 2022Chicago, Illinois, United StatesPine and Palm Studios is a distinct visual storytelling venture that offers clients exceptional photographic services to amplify their personal and corporate branding. Clients enjoy the opportunity to work with seasoned professionals who craft unique, high-quality visuals that capture the essence of their brand. Our clients benefit from our extensive international experience, with more than 25 countries' worth of cultural perspectives and visual narratives infused into our work. This worldly view combined with our local expertise makes us a leader in the industry, particularly in the realm of professional headshots and corporate event photography in Chicago. Pine and Palm Studios provides a spectrum of photography services, leveraging the latest tools and technologies. We work closely with our clients, understanding their goals and vision to translate them into powerful imagery. Our meticulous attention to detail and commitment to visual excellence ensures every project receives the care and creativity it deserves. In addition to our top-tier photography services, we collaborate with other industry leaders and specialists from around the globe. This gives us the opportunity to bring cutting-edge visual techniques and international standards to every project. At Pine and Palm Studios, our mission is to elevate brands with compelling visual narratives. We believe in the power of imagery to communicate, persuade, and inspire, and we are passionate about helping our clients harness this power to transform their branding efforts.
Goodos For DoggosFounder / Owner
Jun. 2019Portland, Oregon AreaLaunched and scaled a successful DTC e-commerce brand on Shopify, specializing in high-quality pet products, leading to significant sales growth through targeted digital marketing and effective SEO practices.
Led product development, website management, and digital advertising campaigns, utilizing SEM, social media platforms, and email marketing to increase brand awareness and drive business growth.
Designed and implemented customer retention strategies and loyalty programs, improving customer lifetime value and ensuring repeat business through personalized marketing and an excellent user experience.
Analyzed consumer behavior using Google Analytics, SEMrush, and A/B testing to refine product offerings and optimize marketing strategies for increased conversions.
Collaborated with cross-functional teams in supply chain and product design to ensure product quality, timely delivery, and stakeholder management, supporting sustainable business success.
Logical PositionDigital Marketing Specialist
Jun. 2019 - Jun. 2020Portland, Oregon AreaGenerated B2B leads and supported business development efforts through targeted digital marketing strategies, focusing on SEO, SEM, and web design to improve client acquisition and conversion.
Educated clients on digital marketing best practices, helping them improve their online presence, increase traffic, and achieve business goals, leading to higher client satisfaction and retention.
Managed and optimized digital advertising campaigns, utilizing PPC, Google Ads, and social media to deliver actionable insights, improve campaign performance, and achieve higher ROI.
Mentored and trained junior team members, enhancing overall team performance in executing marketing campaigns, fostering collaboration, and improving digital strategy implementation and campaign management.
Moments By FrankOwner/Primary Photographer & Videographer
Jan. 2018Chicago, Illinois, United StatesMoments by Frank is a distinguished wedding photography studio committed to mindfully capturing and eternalizing the most cherished moments of your special day. Our clients revel in the heartfelt, exquisite images we deliver, each carefully crafted to convey the unique spirit and emotion of their wedding. Every wedding is a unique tapestry of love, joy, and memorable moments. We at Moments by Frank understand the profound significance of these moments. Thus, our focus is not just on documenting events as they happen, but on encapsulating the essence of the day, capturing those fleeting expressions of love, laughter, and joy that are the hallmarks of a wedding celebration.
Founded and scaled a six-figure luxury wedding photography business using direct-to-consumer (DTC) strategies, focusing on customer acquisition and retention to attract high-end clients in a competitive market.
Drove online sales and revenue growth through the execution of digital marketing strategies, including social media advertising, SEO, SEM, email marketing, and PPC campaigns, driving engagement and conversions.
Developed a unique brand presence using storytelling and content creation, leveraging visual marketing to resonate with luxury clients, enhance brand awareness, and foster customer loyalty.
Utilized data analytics and A/B testing to continuously optimize marketing campaigns, achieving a 10x return on investment (ROI) and exceeding customer satisfaction metrics across multiple platforms.
Implemented customer retention strategies, including personalized service, loyalty programs, and referral initiatives, driving repeat business and consistent organic growth.
Montecito Executive ServicesBusiness Manager
Nov. 2016 - May. 2019Managed daily operations, financial administration, and employee development for a high-profile executive services firm, optimizing resources and productivity to support business growth and sustainability.
Developed and executed creative marketing strategies for client retention and acquisition, utilizing digital marketing and branding tactics to drive business expansion and enhance customer engagement.
Streamlined workflows and implemented process improvements, using project management tools to enhance efficiency, scale operations, and maintain high-quality standards amid increasing demand.
Provided executive support to C-level clients, ensuring premium service delivery, fostering strong client relationships, and achieving high levels of client satisfaction through proactive communication and personalized support.
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