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Work Background
Thrive MarketAssociate Director, Partnerships & Growth Marketing
Apr. 2025- Built and manage strategy across Audio and TikTok pipelines for growth marketing (CPA and LTV as main KPIs)
- Handle VIP partner relationships to activate multi-channel partnerships (IG, Newsletter, Onsite, etc)
- Work closely with organic social, creative and acquisition teams for paid ad creative ideation, usage rights, content strategy and execution
- Launched TikTok influencer collectives across organic and paid social to translate influencer wins to owned and paid media - Experience building out media plans for host read podcasts, targeted podcast, and audio streaming
Thrive MarketSenior Manager, Business Development & Brand Partnerships
Sep. 2023
Thrive MarketManager, Business Development & Brand Partnerships
Nov. 2021 - Nov. 2023
Thrive MarketAssociate Manager, Business Development & Brand Partnerships
Jul. 2020 - Nov. 2021Los Angeles Metropolitan Area
Thrive MarketCoordinator, Business Development & Brand Partnerships
Oct. 2019 - Jul. 2020- Coordinate onboarding of new partners including You Tube, Podcast, IG, affiliate and VIP partners contracting process, payout structure recording and reporting/tracking for data science team
- Track active campaigns and create analytical reports to share with Partnerships team and promote ongoing support from influencers
- Ensure all partnerships, events, and programs are on track for each Director of Partnership
Thrive MarketMember Services Specialist
Mar. 2019 - Oct. 2019Marina Del Ray-Provide efficient support and service to members via chat, phone, text, email and social media channels
-On social team helping engage with community through UGC and affiliate partnerships -Educate shoppers about the features and benefits of membership that are aligned with their needs so that they maintain their annual membership.
-Be a subject matter expert for a growing catalog of products and dietary values we support to offer cross-sell opportunities and improve AOV (average order value).
-Collect and communicate customer insights to the rest of the business to help improve Thrive Market’s offerings.
GenexaOffice Administrator
Sep. 2018 - Mar. 2019Beverly HillsMarketing & Sales Admin:
-Assisted in marketing and sales administrative tasks such as event research, excel maintenance, and consumer insight research -Researched and organized internal and external company events and selected PR pitches for practitioners
-Performed data research to select best-performing web content based on analytics
-Conducted social media influencer research and brainstormed campaign strategy for social media channels
-Input sales orders for retailers Customer Service:
-Provide outstanding customer service and general support to visitors in person and on the phone -Write and distribute email, correspondence memos, letters, faxes and forms Office Admin:
-Update and maintain office policies and procedures
-Book travel arrangements, manage calendars, submit and reconcile expense reports -Maintain compliance-related documents and files for third party certification and regulatory agencies
-Order supplies, enter and track purchase orders, and oversee shipments of product
MESHSocial Media Intern
Dec. 2017 - May. 2018Baton Rouge, LouisianaProject Management/Support: -Support the management of social media clients and adhere to deadlines in the social media process. Communicate with team members to get content created in a timely manner. Research and understand the brand, voice and tone of each client’s business. Content Creation: -Strategize and plan content for each month. Create editorial calendars monthly for clients. Write content that is engaging, creative and drives ROI for clients. Social Media Management: -Maintain social media accounts for selected clients and engage with followers through community management. Schedule, publish and promote approved content for various clients. Report and analyze analytics monthly and report key findings to team and client. Experienced in Facebook Business Manager, specifically Ads Manager and Power Editor, to effectively run different social media campaigns and increase relevance and engagement to our target audience. Additional Responsibilities: -Assisting brand management team with certain responsibilities such as: research, project management, planning and reporting. Assisted creative strategy team with certain responsibilities such as: concepting, brainstorming and research.
The Campus AgencyNew York Times Collegiate Event Coordinator
Sep. 2017 - Nov. 2017Greater Boston AreaAs an event coordinator, my job is to plan, promote and execute upcoming "Get With the Times" events for the Fall 2017 semester through the following:
-Research and secure a space on or off campus to host the event and project the
Live Stream via Facebook
-Promote LSU event through social media and word of mouth marketing
(tabling, class presentations, email blasts, etc.)
-Report your progress to and communicate with The Campus Agency Account Managers
-Meet deadlines and respond to requests by the Account Managers in a timely manner
-Host 2-3 engaging events
-Help spread the mission of The New York Times
K.Lannom Event Management Digital Media Coordinator
Jun. 2017 - Jul. 2018Greater San Diego AreaK.Lannom Events is one of my San Diego based clients that I helped form a consistent
brand image by developing their website, creating their logo and managing certain social
media content for various events. I also created multiple marketing materials for the Taste Of Eastlake event, including social media graphics, event pamphlets and direct mail pieces.
Bender & Gritz, APLCMarketing & Social Media Intern
Jun. 2017 - Aug. 2017350 Tenth avenue, San Diego- Updated current social media strategies to better reflect our brand's essence
- Implemented outreach campaigns through social media and improved marketing techniques in order to reach a wider audience more efficiently while also personalizing Bender & Gritz across platforms. - Served as marketing liaison between Bender & Gritz and outside marketing and advertising services.
Louisiana International Film FestivalSocial Media Marketing Intern
Mar. 2017 - Apr. 2017Baton Rouge, Louisiana AreaHelped promote films and events premiering at the annual Louisiana International Film Festival. Formulated various social media content on Facebook, Instagram and Twitter regarding film themes and mentorship programs the festival offers. Ultimate goal was to raise awareness for the event and increase attendance in the local Baton Rouge community.
The Big SqueezySales Consultant
Oct. 2016 - Apr. 2017Baton Rouge, Louisiana AreaOur always unprocessed Cold Pressed Juices and Juice Cleanses are prepared fresh on premise. We are committed to supporting local, sustainable farms, and source only the highest quality ingredients for everything we prepare for you. I informed customers of the daily benefits of juicing and cleansing while performing the daily tasks necessary for running the front of house. I also helped on production days to bottle and label the juices for the following week.
Team GleasonEvent / Donor Outreach Intern
Jul. 2016 - Aug. 2016Greater New Orleans AreaAfter diagnosed with ALS, former NFL Saints player Steve Gleason started a foundation to raise both awareness and funds for those diagnosed with the fatal disease known as Lou Gehrig’s disease. The Gleason Initiative Foundation is a charitable 501c3 non-profit corporation. In my work there, I assisted with database maintenance, donor outreach and event planning for the foundation’s annual fundraiser, Gleason Gras. I also did daily organizational tasks and updated donor databases.
U.S. House of RepresentativesPolitical Communications Intern
May. 2016 - Jun. 2016Washington D.C. Metro AreaI interned on Capitol Hill for U.S. House Majority Whip Steve Scalise. I performed daily tasks such as organizing, delivering mail, answering phone calls from members of congress and setting up dinners for house members while congress was in session. I worked roughly seven hours each day when House was out of session and 10 hours each day when House was in session. I researched bills and wrote press clips, working closely with all members of the staff. I also answered phone calls from constituents regarding bills and gave Capitol tours to constituents of LA-01.
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