A strategic marketing leader with deep expertise in influencer, audio, and performance-driven acquisition, I’ve led cross-channel campaigns that have driven measurable growth, scaled creator programs, and optimized multimillion-dollar budgets. I launched and expanded a TikTok influencer program from the ground up and made it a core channel, expanding it to paid and organic social as well. With experience managing agency teams, overseeing creative testing roadmaps, and applying advanced analytics (MTA, MMM), I bring a data-backed, cross-functional approach to brand growth. I’ve also served as an interim creative strategist, leading content teams across paid social to unlock new audience segments and boost engagement. I thrive at the intersection of creativity, performance, and operational excellence.More...