Exeter City CouncilMarketing support
Sep. 2023 - Mar. 2025Exeter, England, United KingdomProvided marketing support to Council departments, enhancing community engagement and visibility across tourism, leisure, and culture sectors. Executed B2B marketing initiatives, managed vendor relationships, and prepared audit and analytical reports. Oversaw digital advertising content for large commercial screens, in-app marketing, and High Street banners, and the Exeter Citizen newspaper. Managed and grew the "Advertise with Exeter City Council" LinkedIn page through organic and paid campaigns. Created B2B advertising media packs for newsletters and social media posts, focusing on lead generation and brand promotion. Utilized SEO expertise to optimize the Council's commercial web pages, driving improved visibility and digital engagement.