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Work Background
Dobrogea GrupMarketing Director
Sep. 2023Bucharest Metropolitan Area
EssilorLuxotticaHead of Trade Marketing Romania
Dec. 2022 - Sep. 2023Romania
Mogyi Ltd.Marketing Manager
Feb. 2018 - Dec. 2022Bucuresti1. Defining the strategy and marketing plan; 2. Analysing retail audit data and preparing reports with main conclusions and action plans for each channel (including scan data reports); power point presentations based on these data for sales team, HQ, business reviews with partners; 3. Analysing and preparing presentations with main conclusions from consumer reasearch as well as briefs and sumaries for the HQ; 4. Coordinator of product launches/graphic changes, price strategy and assortment review (listings/de-listings/replacements); 5. Very close collaboration with sales team with retail audit data/consumer trends data input for retailers meetings/campaigns implementations/product launches/ yearly strategy communication; 5. Coordinating Brand and Trade Marketing activities in line with agreed strategy and budget; tactical actions based on competition activities/retail data; 5. Part of international Brand Strategy project; 6. Owner of Marketing Budget; 7. Constant communication with agencies: briefs/debriefs, projects evaluations and SOW follow up; 8. Organizer together with marketing team of National Sales Conferences and Quartely Sales Meetings; 9. Part of Innovation Board as coordinator for Romania together with sales and logistics: pipeline estimations/price positioning/ listing arguments/ channels focus; 10. Market visits and permanent communication with sales force for feedback and action plans.
Intersnack RomaniaCategory Manager Chio Popcorn & Baked at Intersnack Group
Sep. 2016 - Feb. 2018Bucharest, RomaniaManage Chio Brand in Real Baked and Popcorn Category; Prepare and implement Chio Brand Plan in both categories: Integration of local needs with CEE strategic plan; Coordinate Media Brand Campaigns ; NPD launch and Packaging Change Projects; In depth analysis of Research Reports and Retail audit data and correlation with internal data and consumer trends in order to come up with campaigns and NPDs that respond to consumers needs; Budget management and reporting; Brand profitability analysis per channel ; Brand Audit analysis and improvement solutions: sales, trade and financial department strong collaboration; Trade visits to identify new opportunities / visibility improvements solutions and sources of further growth; Permanent dialog with production and quality department for new products development/actual products improvements.
Kandia S.A.Trade& Brand Manager ROM&FAGARAS
Nov. 2014 - Aug. 2016Bucharest, RomaniaResponsabilities: - Develop, implement, follow up and improve continuously the FULL MARKETING MIX of the brand and develop strategies for each layer of the MIX: product, packaging, price, distribution, placement, communication, promotion - Develop,implement and follow up marketing plans for the brand/category - Develop & lead brand activation concepts for the trade channels - Develop and implement brand positioning documents and communication strategy - Establish business objectives for the brands/categories and develop concrete stategy & plan to reach them - Sets sales & distribution objectives for Sales TT and MT for brands/categories - Sets and drive the innovation/optimization strategy for the brand/category along with support functions like R&D/Production - Drive the brand/category P&L and challange all support function to reach the brand/category objectives - Follow up Brand/Category P&L and indicate actions to improve the financials of the brand/category - Define, develop and make use of the research of any kind (retail, consumer) - Contribute to the overall company brands & categories strategies - Generate & management of the marketing budgets - Fully responsible to develop, run, implement & follow up of all brand/category projects ; Key Performance Indicators/Accountability: 1. Brand P&L 2. Brand Market Share 3. Brand Imagery Profile
Kandia S.A.Jr. Trade Marketing Manager
Nov. 2014 - Apr. 2016Bucharest, RomaniaTrade Marketing Activities: - In-store activations/sampling activities: agency briefs defining the concept and the mechanic, customer tailor made presentations, supervising the implementation together with the agency and the field team, results evaluation; - Promo Materials : concept, sample approval, on time delivery tracking; - POSMs: concept, sample approval, presentations for sales force and production, SAP forms to create the prepacks, on time delivery and in-store implementation tracking ; - Trade magazines/retail catalogues articles: PR for brands/innovations, creating the graphic and the appropriate message; Budget tracking: - Monthly reports on trade marketing expenditures and accruals; - Building the budget for every campaign; - Evaluating all the costs in line with the monthly/brand split; - SAP orders and product creation forms; Presentations and reports: - Customized power point presentations for customers: IKA, distributors (Nielsen Data, portfolio, prepacks, novelties); - Nielsen Data reports: market/category trends, SOM evolution, NSD,WSD; Permanent communication with other departments: Sales: POSMs, promo materials, feedback; Brand: promo concept creation, trade materials development; Financial: expenditures reports; Legal: contracts, campaign regulation; Supply: EAN codes, products creation, product samples need; Factory: prepacks creation/loadings.
IBMMarketing Campaign Specialist - Germany, Austria and Switzerland
Dec. 2012 - Nov. 2014Bucharest, Romania
BungeMarketing Executive
Mar. 2011 - Dec. 2012Bucharest, Romania
Bunge RomaniaSales Administrator
Feb. 2009 - Mar. 2011Bucharest, Romania
Bunge RomaniaAssistant Manager
Jul. 2008 - Feb. 2009Bucharest, Romania
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