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Work Background
Coda Digital MarketingMarketing & Brand Strategist
May. 2022We are a full-service digital marketing and branding agency specializing in a full suite of inbound marketing and sales solutions. Our services include website design, search engine optimization, content creation, marketing and branding strategy, and graphic design that make your brand shine and give you the tools you need to sell your company’s products or services. We got our start serving commercial and residential construction companies and the trades. We know the construction industry, and we know it well. Our experience doesn’t stop there, though. We are also proud to serve a range of clients in the insurance, realty, financial, health and wellness, hospitality, and coaching and consulting industries. We love all of our clients but especially enjoy working with small and women-owned businesses.
Cline Design, LLCDigital Marketing Specialist/Senior Account Manager
Dec. 2017 - May. 2022Interfaced regularly with clients in order to manage and maintain expectations and project deadlines. Established and monitored project management schedules and editorial calendars for all clients. Managed customer website design and coding, as well as the company’s quarterly print newsletter program. Developed and implemented clients’ digital marketing and social media strategy, web design, and content creation. Coordinated design reviews of generated content with clients to ensure marketing strategy exceeds customer satisfaction. Tracked KPIs and analytics to determine if changes in strategy and implementation are required.
Tarte Café and BakeryPastry Chef/Owner
May. 2014 - Oct. 2017Owned and operated a full-service café and bakery, producing from-scratch French pastries, managing a team of employees, handling finances, human resources, and all operations related to the business. Managed retail and wholesale product flow and high-volume custom orders, including more than 40 weddings per season. Conducted inventory control and the purchasing of ingredients, materials, and equipment. Grew relationships with local businesses to provide local conference centers and hotels, restaurants, and farm stands with fresh, from-scratch wholesale pastries.
Flour Bakery + CaféProduction Baker
Sep. 2013 - May. 2014
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