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Work Background
Brud and coCreative Director
Jul. 2025
Ruh ConnectsBusiness and Marketing Consultant
Mar. 2024As a marketing and business consultant, I provide strategic guidance to help businesses grow and achieve their goals. My work with SEDA has involved developing marketing strategies, creating branding materials, and designing business plans tailored to client needs. I also assist clients with securing both private and public funding through comprehensive applications and proposals. By combining creative marketing approaches with a strong understanding of business fundamentals, I help businesses position themselves for success in competitive markets.
Ruh ConnectsVideography
Jan. 2023East London, Eastern Cape, South AfricaAs a videographer, I specialize in creating compelling visual content tailored to the hospitality industry, while also expanding into other sectors such as beauty and automotive. My work includes producing engaging videos for various restaurants in East London, highlighting their unique offerings and ambiance. I’ve been employed to craft content for a fine dining restaurant, showcasing its premium experience, as well as for a furniture business, gym workouts, and car dealerships, capturing their brand essence and connecting with target audiences. My storytelling skills and attention to detail ensure each video enhances brand visibility and resonates with viewers.
DentriteCost Manager
Jan. 2023 - Jan. 2026King William’s Town, Eastern Cape, South AfricaAs an Auditing and Costing Manager, I was responsible for analyzing financial data, preparing detailed cost reports, and identifying opportunities to optimize operational efficiency. I managed budgets, monitored expenses, and implemented cost-saving strategies to improve overall profitability. This role honed my attention to detail, organizational skills, and ability to provide actionable insights for informed decision-making.
Irana Gooranah Trading Pty LtdCompany Owner
Oct. 2020East London, Eastern Cape, South Africa
Ruh ConnectsProduct Development Specialist
Aug. 2020 - Jan. 2026East London, South Africa Metropolitan AreaAs a product development strategist, I have successfully created and launched a spice range featuring curry powders, including Mild Curry, Butter Chicken, Vindaloo, and Tikka Masala. I managed every aspect of development, from crafting the blends to designing labels and ensuring compliance with industry standards. These products are now stocked at Spars in East London. Additionally, I design and develop product labels for clients, such as the Sunripe tomato jam range, blending creativity with market readiness to bring products to life.
Ruh ConnectsContent Creator
Mar. 2018East London, Eastern Cape, South AfricaAs a content creator, I specialize in developing engaging, tailored content that resonates with diverse audiences and drives measurable results. My expertise spans social media management, branding, and multimedia content creation across various industries, including hospitality, retail, and automotive. I’ve crafted high-impact campaigns for businesses like La Grato, Irana, and The Vehicle Agent, showcasing my ability to align creative vision with strategic goals. From gym and food review videos to branded partnerships with Curls in Bloom and Hydraroller, I bring creativity, attention to detail, and a results-oriented approach to every project.
Irana Indian RestaurantSocial Media Manager
Jan. 2018East London, Eastern Cape, South Africa
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