C2 Creative
Company Employees
Eric Goldfarb
Owner/Consultant @Sparqxp
Verified
I help companies integrate AI and automation to transform how they work, scale, and grow. With over two decades of leadership in digital strategy, enterprise technology, and marketing innovation, I’ve guided organizations through large-scale transformation, always focused on measurable ROI and operational efficiency. As Founder of Sparqxp, I design and implement AI-driven solutions that streamline workflows, improve customer engagement, and unlock new revenue opportunities. My background spans healthcare, pharmaceuticals, finance, and consumer brands, giving me the unique ability to bridge technical solutions with business outcomes. Career Highlights: Led digital transformation and technology delivery as VP at Solstice HealthCommunications, overseeing enterprise software development, AR/VR initiatives, and omnichannel marketing strategies. Founded Princeton Internet Marketing, scaling it to $1M in annual revenue before exit, with a proprietary SEO model driving rapid local ROI. Directed interactive services at Della Femina/Rothschild/Jeary/Partners, building a digital department from the ground up and generating $1.5M in new revenue through innovative digital campaigns. Delivered large-scale interactive and enterprise solutions for Bank of America, Heinz, AstraZeneca, AT&T, Purdue Pharmaceuticals, and other global brands. Focus Areas Today: AI workflow automation & CRM integration Marketing and customer engagement automation Intelligent data pipelines & analytics Digital transformation strategy & execution I thrive at the intersection of technology and business growth, helping companies not just adopt AI—but implement it in ways that make them faster, smarter, and more competitive.More...