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Work Background
Allie Baker Conscious ContentFounder
Nov. 2019Greater Los Angeles AreaMy passion is helping brands and entrepreneurs grow through authentic storytelling. I partner with wellness and lifestyle brands to refine their voice, develop a strong content strategy, and clearly communicate their vision. Let's work together: allie@allielbaker.com My specialities include: - Content Strategy & Management
- Brand Guidelines & Style Guides
- Compelling Website & Sales Page Copy - Proofreading & Editing - Blog Posts - Email Newsletters - Social Captions
- E-Books
- Media Kits & Press Requests - Photo & Video Shoot Production
Tone It UpDirector of Content and Production
May. 2019 - Nov. 2019Greater Los Angeles Area- Oversaw the editorial direction and daily content operations at the leading fitness and lifestyle community for women
- Managed the editorial calendar for ToneItUp.com; ideated and wrote site posts, covering fitness, nutrition and lifestyle - Established the brand style guide and maintained distinct brand voice across all platforms, including blog, email, organic social, paid social, product packaging and partnerships
- Oversaw and executed the launch of Tone It Up’s marquee fitness challenges; acted as project manager and coordinated with channel leads to ensure successful launches
- Edited daily email newsletter and social posts on Instagram, IG Story and Facebook - Produced and coordinated lifestyle, fitness, and food photo and video shoots
Tone It UpContent Manager
Oct. 2016 - Nov. 2019Greater Los Angeles Area
Wenner MediaSenior Editor at Us Weekly
Nov. 2013 - Aug. 2016New York, NY- Produced and edited cooperative celebrity feature packages, including the 2015 Best Dressed List, Hot Bodies, Hollywood Moms, Best Diets and 1,000th Issue Anniversary special issues
- Edited weekly cover stories and news-driven features
- Edited lifestyle features, focusing on nutrition, fitness, entertaining and home decor
- Managed a team of seven to oversee all entertaining and food-related coverage - Edited weekly fashion coverage, including the "Red Carpet" page and features
- Worked with web and video teams to produce online hubs and original video content
Hearst MagazinesSenior Associate Editor at Food Network Magazine
Apr. 2013 - Nov. 2013New York, NY- Edited the On The Road section, covering food travel trends
- Edited nutrition content, including the “Which is Healthier?” and “Wellness Index” pages
- Pitched, wrote and edited feature packages
- Oversaw the holiday gift guide
Conde NastAssociate Nutrition Editor at SELF Magazine
Sep. 2010 - Apr. 2013New York, NY- Assigned and edited nutrition front of book section, including articles on diet and recipes - Edited nutrition service and recipe features - Oversaw annual Healthy Food Awards package on best supermarket foods
- Worked with publicists to secure celebrity chefs for our pages
- Wrote blogs, shot video and posted on Twitter and Instagram as part of the SELF Dinner Club, a group of editors who cook together
- Reported and wrote real women weight loss stories for best-selling book, The Drop 10 Diet
MeredithEditorial Assistant at Family Circle Magazine
Jul. 2008 - Sep. 2010New York, NY- Assisted food and health departments
- Edited monthly one-page “Food News” column
- Edited monthly one-page “Diet Success” column
- Wrote headlines and deks for all food stories
- Wrote fitness and nutrition features
MeredithASME Editorial Intern at More Magazine
May. 2007 - Aug. 2007New York, NY- Found background information, statistics and expert sources for articles on health care policy and chronic illness
- Fact-checked 11 articles
- Wrote sidebars for feature articles
Mediavillage.comEditorial Intern
Sep. 2006 - Dec. 2006New York, NY-Wrote weekly TV reviews
Communications Technologies Inc.Editorial Intern
May. 2006 - Aug. 2006Philadelphia, PA
Aroundphilly.comEditorial Intern
May. 2005 - Aug. 2005Philadelphia, PA- Wrote short, punchy articles on Philadelphia arts, entertainment and dining
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