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Network Power<100 people
Roles
💸50%
Marketing
✨50%
Business Owner
👍50%
Sales & BizDev
Geos
🇪🇸50%
Spain
Work Background
Walk of Cairo -WOCMarketing Director
Jun. 2022Cairo, Egypt
MARAKEZProject Manager
Jan. 2021 - Jun. 2022Cairo, Egypt
CastrolMarketing Operations Manager
Feb. 2020Cairo, Egypt
CastrolTrade Marketing Manager
Nov. 2018 - Feb. 2020Cairo, Egypt
Imperial Brands PLCBrand Manager ( AMIDC)
Jun. 2014 - Jan. 2016
Philip Morris International (AMIDC)National Trade Marketing Manager
Aug. 2013 - Jun. 2014cairo, egypt. Execute marketing activities at all trade outlets located within the territory in order to meet retailer and consumer objectives as described in the cycle plan and brand communication
• Ensure that objectives in terms of availability, visibility, volume, margin, quality and product availability and awareness are achieved in the market.
• Implement and Negotiate retail touch points (i.e. positioning, visibility, investment) based on communication strategy following guidelines set to
Develop and adhere to a well-defined marketing and route plan as agreed with all territorial Managers in the region
• Actively participate in business development projects (e.g., trade incentive programs, brand awareness campaigns and new product launches etc.) • Manage the assigned budget, materials and equipment needed in a secure and efficient manner in order to maximize the use of the organization’s assets
Philip Morris InternationalNational Retail/ Key Accounts Engagement manager ( AMIDC)
Feb. 2012 - Jun. 2013cairo, egypt● Manage a team of 15 Retail/Key Accounts representatives to increase brand loyalty amongst retailers.
● Build and develop trade programs for retailers through technology-based tools. ● Create incentives and relationship platforms for all trade channels: wholesalers, distributors, retailers and key accounts.
● Coordinate Trade Marketing strategies including PPOSM material design and its implementation and maintenance at all retail outlets in the Egyptian market.
● Organize all trade activities in the form of retail events and competitions.
● Supervise the retail communication center which addresses and solves retailer complaints and queries concerning incentives and brand promotions
Eastmar Tours - EgyptSales and Marketing Manager
Jan. 2007 - Feb. 2012cairo, egypt● Launched online marketing campaigns for the Agency and organized other promotional endeavors through Travel magazines and websites such as Travel and Leisure, APTA Magazine, Trip Advisor, Low Cost Beds, Hotel beds and Resort Hoppa.
● Sold over 9000 packages between the year 2008-2009, resulting in a 30% increase in sales.
● Introduced at least 3 “Special Tours”: Spiritual/Meditative tours, Women Tours and Ecotourism.
● Prepared all relevant promotional material for Eastmar and established an Eastmar Booth at international travel fairs in at least 5 different destinations, ranging from World Travel Market in the UK, Arab Travel Market in the UAE, Outbound Travel Mart and Travel Trade Fair in India, International Travel Fair in Germany and the Luxury Travel Fair in the United States. ● Promoted the Agency’s website on a monthly basis and used social media to push campaigns forward.
Flight CentreSales and Marketing Coordinator
Jun. 2005 - Jun. 2007Los Angeles, California● Formed teams, trained and supervised staff, scheduled rosters and set targets.
● Communicated with all departments within the agency
● Assisted the managing director in marketing projects
● Handled and solved customer complaints and problems.
Eastmar Tours - EgyptTour Operator - UK,North American and Indian Market
Jul. 2003 - Oct. 2004Cairo, Egypt● Organized tour series such as Spiritual Tours, custom-made packages to Egypt for Agencies in the United States, United Kingdom and Canada, such as Southall Travel, Chase Travel, Great Canadian Company, Kuoni Travel and STA travel.
● Organized and coordinated conferences for Incentive and Mice travel to Egypt for Indian multi-national corporations such as Microsoft, Dell and Wipro Systems.
League of Arab StatesTrainee at Department of Disarmament
Jun. 2002 - Jun. 2003Cairo, Egypt● Collected and translated from Arabic to English Arab League Disarmament reports on the Middle East for the United Nations.
● Collected documents and reports for Head of Department
● Scheduled appointments for Head of Department with Arab foreign ministers and the Secretary General of the Arab League
Seeds of PeaceDelegate
Aug. 1997 - Feb. 2000
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