Requests
0
2
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
CitizensPrincipal Data Analyst, VP
Feb. 2025Providence, Rhode Island, United States
CitizensSenior Data Strategist, VP
Aug. 2022 - Feb. 2025United States• Partner with marketing & product stakeholders to empirically allocate marketing investments to drive $138.5 million NPV annually by leveraging Matched Market Designs and Randomized Control Trials.
• Developed predictive models to assess marketing impacts at a de-aggregated DMA geographic level to conduct Matched Market Designs that isolate the incremental impact of various marketing tactics. This approach doubled the incremental rate of Brand SEM campaigns, resulting in an additional $1.6 million NPV annually.
• Drove $1.4 million NPV in incremental checking accounts by applying linear programming optimization methods to enhance media and fulfillment allocation. This approach maximized yield while effectively balancing constraints related to impression
share and brand defense.
• Oversee acquisition A/B testing across DotCom, SEM, Social, Display, and Direct Mail channels, focusing on test design, execution, and measurement using advanced statistical techniques such as Logit Regression, GLM Regressions, Hurdle Models, and Kolmogorov-Smirnov (KS) statistics. These efforts yielded approximately $7.1 million NPV annually.
• Designed a survival model to highlight onboarding features that support retention, then deployed cross-sell methods during origination, augmenting household balances by 30% without extra acquisition costs.
Tiber Creek Consulting, Inc.Functional Analyst
Aug. 2021 - Aug. 2022Fairfax, Virginia, United States• Designed, built, & deployed at least 6 military software programs simultaneously utilizing the SCRUM project management
• Constructed ERP diagrams & converted diagrams into at least 7 SQL servers with over 50 tables in each server
• Collaborated with clients to address workflows, UX designs, required reports, & dashboard configurations on a weekly basis
• Extracted, loaded, & transformed raw data to produce datamarts that feed 15 weekly reports in accounting & military applications
pladis GlobalDigitization Lead
Jun. 2019 - May. 2021Big Flats, NY• Designed & developed statistical models to draw logical conclusions, using python, that increased efficiency by 10%
• Constructed analysis tools with Python Dash & VBA to model performance, quality, & equipment availability that increased reporting efficiency by 40%
• Tuned the hyperparameters of ensemble machine learning models to increase model performance by 1.5% • Gathered data from over 16 physical locations & fabricated a Microsoft SQL database that increased record archival by 150% & increased statistical analysis by 60%
Intch is a Professional Networking App for the Future of WorkSee more people like Derek on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
702932 people
24
Partnership Marketing @ DonorsChoose
19
Marketing Creative Director
19
Founder @ Beagle
81752 people
15
Human Resources @ UB Greensfelder
42
Senior Mining Engineer @ Riot blockchain
29
Social media marketing @ Freelancer