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Work Background
Hyper IslandDigital Marketing Director
Jul. 2023 - Jun. 2025Stockholm, Stockholm County, Sweden
Hyper IslandSenior Digital Marketing and E-commerce Manager
Jul. 2022 - Jul. 2023Stockholm, Stockholm County, SwedenHyper Island empower people to shape the future. HI is a series of schools that provides disruptive learning experiences for people who want to be in the forth front of innovation, technology and creativity. Join the Island and get ready for the unknown. At HI I’m responsible for the strategic direction of the Digital Marketing of Hyper Island and the new Global E-commerce development to ensure exponential growth and impact of Hyper Island.
Maria Nila StockholmE-commerce Manager - LeaLuo
Mar. 2022 - Jun. 2022Stockholm Metropolitan AreaResponsible for bringing to life myLeaLuo.com a new brand that was born out of the beautiful clash of being young today. With upcycled ingredients, 100% vegan and recycled packaging, LeaLuo helps new generation to keep expressing themselves as they are, while caring about their scalp, hair quality and shine. In only 2 months, I have designed and develop the new e-commerce, having a human-centric approach, conducting user research and following the double-diamond design process. The e-commerce was launched with the MVP mindset (minimum viable product) and is based on Shopify and it is connected to our ERP system. Key Features:
Salon / Store Finder
AI product bundle recommendations
Abandoned Cart Recovery Automation
Visual Mega Menu mobile/desktop
Product Reviews with pictures and videos published by users
Hyper IslandDigital Marketing Manager Europe
Jan. 2021 - Mar. 2022Stockholm County, SwedenResponsible for the Digital Marketing Strategy and operations of Business Transformation and short courses in the Nordics, UK and European countries.
Mendi (Mendi.io)Digital Business Developer
Jul. 2020 - Sep. 2020SwedenResponsible for our e-commerce, content marketing, community management and team development. - Implementing and facilitating team development sessions; - Design and Facilitating brainstorming sessions; - Design and improve the operations of our content marketing with social media (live) events for our community; - Facilitating standup meetings; - Helping the growth team to better collaborate with the science team by improving their way of working (implementing transparency, processes, and ways of communicating). - Improving the process of logistics: request of devices for user testers > send > onboarding call > return of the hardware - Revenue Analysis: Cleaning and structuring data - Supporting the CEO to implement his vision
PARENTLYUX & E-commerce Development Consultant
Apr. 2020 - Jun. 2020Stockholm County, SwedenParently is a circular design business that is disrupting how parents consume baby products by allowing them to subscribe to products from premium brands. My role as a consultant was to bring to life the digital platform by having a human-centered design approach, conducting user research, co-creating the service with future users, and building a high-fidelity prototype in order to get the first sales and test the whole business model and operations.
Parents Like MeLearning Designer & Facilitator
Feb. 2019 - Jul. 2019Responsible for creating our first online course for parents about emotional intelligence.
During 10 pre-recorded classes and monthly live events, we have helped parents to connect with their families in a deeper level and develop new ways of educating their kids in a non-violent way.
International Happiness ForumDigital Marketing Consultant
Jul. 2017 - Sep. 2017Facebook Ads, Social Media Content, and E-mail Marketing.
IOUUDigital Marketing Consultant
Sep. 2016 - Oct. 2016RemoteMy mission was to help bringing IOUU, an early stage fintech come to life, supporting the Founder to develop their Pitch deck presentation, design the mobile app flow and creating their e-mail marketing sequences as a consultant.
GSKBrand Manager
Apr. 2014 - Oct. 2014Rio de Janeiro e Região, BrasilWorking with the product "NiQuitin", part of the Consumer HealthCare - Smoker´s Health Category. - Developing a mobile-first experience on our website; - Supporting the team during user research - visiting and interviewing consumers at their home); - Analysing Sales and creating P&L reports - Managing marketing budget (Rolling Forecast) - Coordinating PR agencies and social media agencies
Parents Like MeFounder
Dec. 2011 - Dec. 2021Rio de Janeiro e Região, BrasilParents Like Me is a platform that allows doctors and health care specialists to provide medical guidance for parents of children with disabilities. We have over 30 collaborators who have already helped over 2 million parents since we started as a small project in 2011. We also help parents to connect with other parents who are facing the same challenge and provide online programs for them to build resilience and develop emotional intelligence in face of adversity. Free online community, online training courses with experts, free online book clubs, and online coaching groups. As one of the founders, I have been: - A servant leader, making sure the team has everything they need and helping individuals to grow; - Responsible for building a team from scratch: creating a new way of hiring people, not by only looking at their CV but by their personal story and purpose; designing the onboarding process to make sure everyone is aligned and set up for success, training people to work as a self-organizing team; - Closing key partnerships with big companies:
Icatu Seguros, one of the biggest insurance companies in Brazil (2017)
Official Media Cover of the Summer Paralympics in Rio de Janeiro (2016)
Materlife, the biggest magazine about maternity in Brazil (2015) - Adapting physical agile ceremonies to a remote set up; - Facilitating workshops, retrospectives, feedback and team development sessions; - Analyzing our results, building P&L reports and forecast analysis; - Developing a Business Plan and Pitch Presentations; - Conducting User Research; - Product Management: product roadmap and prioritizing backlog for each design sprint; Skills: Project management, roadmap, strategy, consumer research, product development (working with developers and designers on our website, landing pages & android app), business operations, culture and team development.
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