Breno Ramos

Media Buyer and Digital Marketing Manager @FPP

Brazil🧮 EducationProfessorMarketing Analytics ManagerGrowth HackerDigital Ads Manager💸 Marketing

Manage the global paid media operation on education Industry, promoting through several social media platforms such as MetaAds, Google Ads and TikTok Ads, virtual and physical events targeting high qualified leads willing to study abroad in different cultures. Planning, execution, monitoring and optimization of paid media platforms focused on lead generation, reaching the best results on CPC, Conversions, Attendance Rate, CAC and more. Leading a team to deliver the best digital marketing approach on Google Ads, Meta Ads, TikTok Ads, E-mail marketing, social media content and SEO, reporting all the campaign's performance by all analytics platforms. In charge of managing more than USD $2,5MM in paid media year, reaching the impressive number of more than 220% ROAS every quarter.

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Work Background

FPPDigital Marketing and Paid Media Manager

Feb. 2019 - May. 2024Nevada, United States · RemoteManage the global paid media operation on education Industry, promoting through several social media platforms such as MetaAds, Google Ads and TikTok Ads, virtual and physical events targeting high qualified leads willing to study abroad in different cultures. Planning, execution, monitoring and optimization of paid media platforms focused on lead generation, reaching the best results on CPC, Conversions, Attendance Rate, CAC and more. Leading a team to deliver the best digital marketing approach on Google Ads, Meta Ads, TikTok Ads, E-mail marketing, social media content and SEO, reporting all the campaign's performance by all analytics platforms. In charge of managing more than USD $2,5MM in paid media year, reaching the impressive number of more than 220% ROAS every quarter.

L7 MKT Comunicação e Eventos LtdaDigital Marketing and Account Manager

Jun. 2017 - Jul. 2019São Paulo, São Paulo, Brazil · On-siteResponsible for all the digital marketing strategy of the clients, managing the paid media through the Meta Ads and Google Ads (SEM) platforms. Managing the organic content strategy (Persona, Media Calendar and Online Positioning) and the entire email marketing strategy using. More than BRL 2MM of investment in paid media per year, reaching good results in sales growth and client lead generation of around 25%.

Score Group BrasilPlanner

Jul. 2016 - Jun. 2017São Paulo Area, BrazilResponsible for the communication development and retail strategy, shopper studies, consumer behavior and journey studies, identification/ proposal of the best activation materials, exhibition and promotion at the point of sales, dealing with lots of categories and channels, mainly consumer goods categories (beverages) and home center categories (painting).

Leroy Merlin BrazilCommercial Manager

Jun. 2012 - Apr. 2016São Paulo Area, BrazilResponsible for sales management, margin and stock results, product development, category management, e-commerce strategy, online paid media performance and e-mail mkt strategy to lighting and tools categories, that represents R$3,5 million revenue per month.

Leroy Merlin BrazilCommercial Trainne

Sep. 2011 - Jun. 2012São Paulo Area, BrazilJob rotation in logistics, customer service, management and commercial area, later developing a lighting category project, reaching good results in merchandising, an updated line of products, packaging and sales (plus 15% revenue).

Satmo SupermercadosMarketing Coordinator

Apr. 2009 - May. 2011São Paulo Area, BrazilResponsible for all marketing activities of the company such as, annual marketing plan, market and price research, product and categories management, trade marketing activities, visual communication, own brand development and social marketing.

AuroraTrade Marketing Supervisor

Jun. 2008 - Nov. 2008GuarulhosSupervision and team training, trade marketing annual plan, brand positivation and point of purchase visual merchandising development.

Cuattro Trade MarketingTrade Marketing Internship

Jan. 2007 - May. 2008São Paulo Area, BrazilBrand positivation, product training, in store sales strategy, channels segmentation and POS material development.