Digital Medicine Society (DiMe)Program Lead
Aug. 2022 - Jul. 2023The Digital Medicine Society (DiMe)'s mission is to advance the ethical, effective, equitable, and safe use of digital medicine to redefine healthcare and improve lives. As a global non-profit and the professional home for all members of the digital medicine community, DiMe tackles the toughest digital medicine challenges, develops clinical-quality resources on a tech timeline, and delivers these actionable resources to the field via open-source channels and educational programs. • Led the in-depth analysis of the US digital health ecosystem to identify criteria of a high-quality and trustworthy software-based product – both in healthcare and general wellness environments.
• Based on the landscape analysis and identified gaps/opportunities, defined the business case for a digital health product evaluation program.
• Conducted and presented findings from > 70 semi-structured KOL interviews from academia, industry (manufacturers & regulators), government, and venture capital.
• Successfully led 7-figure fundraising from both public and private sources for the program - from lead identification and CRM set-up to contract signature.
• Led the program’s brand development, in collaboration with marketing & design departments – name, defining attributes, tone & voice, and marketing strategy.
• Defined the complete product roadmap and project plan.