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Work Background
PROCOLOMBIAGraphic Creative
Oct. 2023 - Sep. 2025Colombia, BogotáAs a graphic designer at ProColombia, I contributed to projecting the essence and diversity of Colombia to the world through design. I developed digital and visual assets that brought the country’s identity to life at national and international trade fairs such as FITUR, IMEX, FIT Argentina, among others, where Colombian tourism was promoted. Each setup and composition aimed to convey the pride and energy of a unique destination, creating visual experiences that invited audiences to discover Colombia’s culture, nature, and hospitality.
AZURSenior designer creative
Jan. 2020 - Oct. 2023Colombia, BogotáAs a graphic designer at Azur, I led the development of creative campaigns and visual assets for brands such as Vanti, Red Verde, and others. My work ranged from print and digital design to the creation of visual materials for events, ensuring aesthetic consistency, strong communication impact, and execution aligned with each brand’s values. Every project was an opportunity to connect strategy and creativity, transforming ideas into memorable visual experiences.
Atlantis plaza shopping centerSenior Designer & Post-production Specialist
Jan. 2018 - Jan. 2022Colombia, BogotáAs an in-house graphic designer for Atlantis Shopping Center, I was responsible for bringing its visual identity to life across all spaces and communication channels. I designed branding materials ranging from signage and environmental graphics to visual campaigns that enhanced the visitor experience. Additionally, I developed content for social media, digital platforms, and printed materials for BTL and ATL marketing initiatives.
AdOrangeSenior Designer Creative
Jan. 2015 - Jan. 2017Colombia, BogotáI developed creative assets for clients such as Enel, Empresa de Energía de Cundinamarca, and Babymarket, covering both digital and print media. My work included the conceptualization and execution of visual campaigns that reflected each brand’s identity, ensuring consistency, impact, and quality across all communication channels.
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