Self-employedSenior Marketing & Commercial Consultant
Jan. 2023 - Apr. 2024Lugano Metropolitan AreaAs an independent consultant, I partnered with brands to unlock growth across DTC, retail, and wholesale (WHS) channels—delivering integrated marketing and commercial strategies that align brand ambition with measurable business outcomes. Drawing on 20+ years of global experience in sales, brand, digital, and retail marketing, I helped clients develop go-to-market strategies, product launches, channel expansions, and performance-driven campaigns that delivered across both B2C and B2B environments. My consulting approach combined commercial insight, creative strategy, and operational understanding to help brands create stronger consumer connections while scaling revenue across digital and physical retail ecosystems.