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Work Background
Director of Retail, E-commerce & Merchandising
Al-Ittihad Club CompanyDirector of Retail, E-commerce & Merchandising
May. 2024Jeddah, Makkah, Saudi Arabia
Head of DTC & Merchandising
Al-Ittihad Club CompanyHead of DTC & Merchandising
May. 2024Jeddah, Makkah, Saudi Arabia
Senior Marketing & Commercial Consultant
Self-employedSenior Marketing & Commercial Consultant
Jan. 2023 - Apr. 2024Lugano Metropolitan AreaAs an independent consultant, I partnered with brands to unlock growth across DTC, retail, and wholesale (WHS) channels—delivering integrated marketing and commercial strategies that align brand ambition with measurable business outcomes. Drawing on 20+ years of global experience in sales, brand, digital, and retail marketing, I helped clients develop go-to-market strategies, product launches, channel expansions, and performance-driven campaigns that delivered across both B2C and B2B environments. My consulting approach combined commercial insight, creative strategy, and operational understanding to help brands create stronger consumer connections while scaling revenue across digital and physical retail ecosystems.
Marketing & Retail | Omnichannel Marketing Lead
The North Face, a VF CompanyMarketing & Retail | Omnichannel Marketing Lead
Feb. 2021 - Dec. 2022Stabio, Ticino, Switzerland
Marketing & Retail | Retail Marketing Manager
The North Face, a VF CompanyMarketing & Retail | Retail Marketing Manager
Mar. 2018 - Jan. 2021Stabio, Ticino, Switzerland
Marketing & Retail | Retail Marketing Manager
The North FaceMarketing & Retail | Retail Marketing Manager
Mar. 2018 - Jan. 2021Stabio, Ticino, Switzerland
Marketing & Retail | Manager Trade Marketing - Emerging Markets
adidasMarketing & Retail | Manager Trade Marketing - Emerging Markets
Apr. 2015 - Feb. 2018United Arab Emirates
Marketing | Manager Trade Marketing - Wholesale Channel
adidasMarketing | Manager Trade Marketing - Wholesale Channel
Jun. 2013 - Mar. 2015United Arab Emirates
Marketing | Account Marketing Manager - Wholesale Channel
adidasMarketing | Account Marketing Manager - Wholesale Channel
Aug. 2010 - May. 2013Portugal
Marketing | Account Marketing Manager - Wholesale Channel
adidas PortugalMarketing | Account Marketing Manager - Wholesale Channel
Aug. 2010 - May. 2013Portugal
Marketing | Brand Manager Horeca Channel
Sonae DistribuiçãoMarketing | Brand Manager Horeca Channel
Jan. 2009 - Jul. 2010Portugal
Product Marketing Manager
RamazzottiProduct Marketing Manager
Aug. 2007 - Dec. 2008
Marketing | Assistant Brand Manager
Bacardi-Martini PortugalMarketing | Assistant Brand Manager
Aug. 2006 - Aug. 2007
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