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Work Background
Xplore DMSCo-founder & Chief Strategist
Feb. 2011Milton Keynes, Dubai, Lahore, JeddahWorking as consultants on both agency and client side, we develop digital marketing strategies with a strong focus on Social Media and Mobile Engagement on behalf of consumer brands and NGO's in the UK, KSA, Dubai and Pakistan. Our clients have included: •MERCER
• Bank AlJazira
•Peugeot
•Mazda
•Samsung
•HiSense
•Geely
•Carry
•Concepts DXB
•Fit Inc.
•Fogo de Chao
•Results IMC
• AdCom
• Engro Foods
• Lowe & Rauf
• SADAFCO
• Fuchs Oil
• The British Council
• Johnston Press
• JWT
• Tetra Pack
YouReportTVCo-Founder
Feb. 2008 - Dec. 2011WHAT IS IT? YouReportTV.com is a revolutionary new platform where you can Broadcast, Share and Debate topics which are NEWS to YOU and YOUR community. For the first time people, as “Citizen Journalists”, can share in the revenue generated from their Stories, Images, Videos and Reports. YouReportTV.com is your personal News Channel: Created for the PEOPLE, by the PEOPLE Social news sites are increasingly popular on the internet; however, a site which empowers the general public to easily publish timely news has has not been available...Until Now! YouReportTV evangelises the concept that - “Your News is Good News” WHY REGISTER? • Tell YOUR Story and contribute to world’s only 100% people’s news website
• Create your own Online Media Portfolio and Reporter Profile
• Quickly and easily share stories with friends, family & social networks
• Share in the revenue generated from YOUR NEWS
Pure Online GeniusCo-Founder
Jan. 2006 - Oct. 2011Formed in January of 2005 through a unique merger of marketing, media, and financial expertise, today this trilogy of heritage is leveraged to deliver unique digital marketing solutions. While being a relatively young company, Pure Online Genius has gained a strong reputation for service delivery and is recognized as a leader in providing services to direct marketers. Pure Online Genius is a specialist Online Marketing Consultancy that develops and implements bespoke digital strategies to ensure a website maximises its placement across the Internet. The company prides itself on providing professional, innovative and cutting edge services that will fulfil all the Online promotional objectives of their clients. They are a team dedicated to excellence and innovation having the expertise required to exceed expectations.
DoubleClick Inc.Territory Sales Manager (EMEA)
Feb. 2005 - Mar. 2006LondonI originally joined DoubleClick as an Account Director in Feb 2005, and by October 2005 he had been promoted to Territory Sales Manager. My duties within DoubleClick involved: • Developing a sales plan & Strategy
• Prospecting and pitching publishers and agencies
• Developing and presenting Ad Tech solutions
• Interfacing with the technical account management
• Contract negotiation
• Sales closing
• Delivering regular reports to the Sales Director
• Coverage of the EMEA region
• Delivering results in line with the organizations broader business development and marketing My accounts / clients while at DoubleClick included: • BskyB
• Match.com
• PartyGaming.com / PartyPoker.com
• Yell.com
• AutoTrader.co.uk
• Jetix (Fox Kids)
• Agency.com
• Wanadoo (Now Orange Broadband/ Everything Everywhere)
Deal Group MediaBusiness Development Manager
Feb. 2004 - Feb. 2005London, United KingdomDealgroup Media is a leading UK online marketing group; they use online marketing to deliver quantifiable results for advertisers and agencies. Services include media sales, performance based programs, affinity marketing and search engine marketing. The company works for over 350 clients and with the UK’s major online media owners and websites. They deliver solutions meeting a range of client objectives including sales, leads, registrations, and traffic and brand campaigns. Whatever the requirement, solutions are proven and deliver high return on investment. My role within DGM involved: • Developing & delivering against a defined product development plan
• Recruiting and managing publisher relationships
• Managing the campaign delivery team • Interfacing with the CTO & technical team
• Generating revenue and maintaining the network profit margin
• Training and supporting the sales and account management teams
• Delivering regular reports to the COO and Senior Management Teams
• My remit also covered delivering results in line with the organizations broader business development and marketing strategies
Student UKNational Sales Manager
Feb. 2003 - Feb. 2004London, United KingdomFounded in January 1998, studentuk was the UK's leading web publisher in the student market. It is the advice and lifestyle site for students, providing information, entertainment, and services designed to help students get the most out of life at university and college. • Employed as part of the Senior Management team during the start-up phase
• Integral part of original SMT of 5 as s National Sales Manager
• My role, was to effectively generate revenue from agencies, sponsorship partners and advertisers
Fish4Sales Account Manager
Apr. 2001 - Feb. 2003London, United KingdomOwned by a consortium of the UK’s ‘Big-Five’ publishing houses, fish4 represents a tour-d-force in online classifieds publishing. The site publishes over 50Million pages of content monthly and provides vital classifieds listings information to over 100,000 users per month. I was recruited to the organization briefed with establishing an agency sales team for the organization and nurturing relationships with corporate clients
InfoSpace Inc.Content Syndication Manager
Jan. 2000 - Mar. 2001
InfoSpace Inc.National Sales Manager
Jan. 1999 - Jan. 2000Guildford, United KingdomInfoSpace is a technology infrastructure provider. The company provides applications and services to more than 3000 website affiliates, 20 wireless carriers and 2 million merchants. Services, such as personal information management, communications, and commerce, are delivered in a private-label format that enables customers to maintain their brands and logos, and to offer the best of the web to their customers at any time, anywhere and on any device. My role as content manager saw him responsible for the procurement and retrospective syndication of content, and initiating and managing relationships with content and technology partners alike I was promoted to Ad Sales Manager after nine months with InfoSpace Europe. Responsible for team of three selling advertising and sponsorship into all content channels across the InfoSpace network • Employed as part of the Senior Management team during the startup phase
• Was an Integral part of original SMT as Advertising Sales Manager
• Helped grow team from 5 to 50 employees in a two year period
LootAdvertising Sales Executive
Jan. 1996 - Jan. 1999London, United KingdomInitially employed, as part of the ad sales team selling into printed product, I consistently achieved and exceeded targets and was promoted to head up new media sales, was the sole new media Account manager.
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