Lawrence Lartey – Senior Brand Strategist & Digital Consultant | Social, Mobile & Integrated Campaign Expert
🚀 Helping Brands Connect with Audiences in Meaningful, Measurable Ways Since 1998
I’m a senior brand strategist and digital marketing consultant with over 20 years’ experience in the UK, Middle East, and South Asia—working across agency and client-side to build impactful brand narratives, drive customer engagement, and lead integrated 360° campaigns.
From multinational FMCGs to disruptive start-ups and purpose-driven NGOs, I’ve helped brands cut through the noise and engage audiences where it matters most—across mobile, digital, social, experiential, and retail.
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💡 What I Do
360° Brand Strategy & Positioning – Creating multi-touchpoint journeys that bring your brand to life across digital, mobile, in-store, and media.
Campaign & Content Planning – From ideation to rollout, I build culturally-relevant, data-backed campaign strategies that deliver ROI.
Social Media Strategy & Mobile Engagement – Crafting performance-led digital strategies for brands looking to deepen customer relationships across platforms.
Creative Direction & Production Oversight – Leading content creation for digital ads, branded videos, influencer activations, and experiential campaigns.
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🌍 Where I’ve Worked
As Founder of XploreDMS, I led brand and engagement strategies for clients in the UK, UAE, KSA, and Pakistan—creating culturally-sensitive, audience-centric campaigns for both global and regional brands. In recent years, I’ve worked as a consultant and creative director for projects like:
Tilda (UAE/UK) – Multichannel product launch for the RTH range including YouTube, radio, social, and influencer campaigns.
AMCI (Dubai/Global) – Strategic creative support for this automotive and mobility consultancy, focusing on content clarity and brand authority.
Abu Bint (KSA) – Repositioning a heritage food brand to connect with a modern audience while retaining cultural authenticity.
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🏆 Clients I've Worked WithMore...