Lawrence Lartey – Senior Brand Strategist & Digital Consultant | Social, Mobile & Integrated Campaign Expert
🚀 Helping Brands Connect with Audiences in Meaningful, Measurable Ways Since 1998
I’m a senior brand strategist and digital marketing consultant with over 20 years’ experience in the UK, Middle East, and South Asia—working across agency and client-side to build impactful brand narratives, drive customer engagement, and lead integrated 360° campaigns.
From multinational FMCGs to disruptive start-ups and purpose-driven NGOs, I’ve helped brands cut through the noise and engage audiences where it matters most—across mobile, digital, social, experiential, and retail.
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💡 What I Do
360° Brand Strategy & Positioning – Creating multi-touchpoint journeys that bring your brand to life across digital, mobile, in-store, and media.
Campaign & Content Planning – From ideation to rollout, I build culturally-relevant, data-backed campaign strategies that deliver ROI.
Social Media Strategy & Mobile Engagement – Crafting performance-led digital strategies for brands looking to deepen customer relationships across platforms.
Creative Direction & Production Oversight – Leading content creation for digital ads, branded videos, influencer activations, and experiential campaigns.
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🌍 Where I’ve Worked
As Founder of XploreDMS, I led brand and engagement strategies for clients in the UK, UAE, KSA, and Pakistan—creating culturally-sensitive, audience-centric campaigns for both global and regional brands. In recent years, I’ve worked as a consultant and creative director for projects like:
Tilda (UAE/UK) – Multichannel product launch for the RTH range including YouTube, radio, social, and influencer campaigns.
AMCI (Dubai/Global) – Strategic creative support for this automotive and mobility consultancy, focusing on content clarity and brand authority.
Abu Bint (KSA) – Repositioning a heritage food brand to connect with a modern audience while retaining cultural authenticity.
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🏆 Clients I've Worked WithMore...
Brad Bender
Advisor, Investor, and Board member@Various
Verified
Accomplished technology leader with over 25 years of product and general management experience in both the US and Internationally. Known as a passionate, smart, people-oriented leader who develops teams and supports careers, while delivering against key objectives and supporting business growth.
Expertise includes leading product, engineering, design, R&D, and operations functions; delivering successful commercialization / go-to-market strategies; and owning a P&L. Have a strong background managing products across all life stages, from building new and emerging concepts and shepherding them to growth, to revitalizing mature product lines or gracefully sunsetting them as needed.
As Vice President of Product Management at Google, founded the Google Display Network and drove 100x growth to become a multi-billion dollar business. Recently led News and Search Ecosystems to serve billions of people around the world, including redesigning the Google News experience and launching Google News Showcase. Led multiple efforts from small-team R&D to company-spanning efforts and invented several patents.
Possess superb communication skills and am an accomplished public speaker. Well-recognized in the industry, and have been cited in The New York Times, The Washington Post, and The Wall Street Journal, among many other publications. Known for integrity, intelligence, enthusiasm, and business savvy as well as being a people-centric and inclusive leader with a global perspective.
Currently an advisor, investor, and board member to various start-ups, businesses, and non-profits in the tech, media & entertainment, and services industries. In 2012, was named a “40 under 40” leader by Crain’s New York Business.More...