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Work Background
John HancockMarketing Manager
May. 2024Boston, Massachusetts, United States
Ayuda HealthAdvisory Board Member
Oct. 2023United StatesAyuda Health is a self-management platform for patients living with chronic diseases. Patients can receive medication coaching and lifestyle modification support through telemedicine appointments with the nurse of their choice. The platform also includes e-diaries for monitoring, a specialty medical supply store, and patient activity reporting for electronic medical record uploads. Telemedicine appointments are affordably priced for multiple follow-ups, and enable nurses to earn extra income through low-stress, remote, flexible work. Our company's aim is to improve medication adherence and long-term outcomes in an affordable, accessible, inclusive way.
AdvisoryCloudFreelance Marketing Consultant/Advisor
Sep. 2023Boston, Massachusetts, United States• Develop technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
• Collaborate with the sales team to increase brand awareness and enhance business development by building and maintaining relationships with key accounts.
• Plan and execute events and marketing programs to increase qualified leads.
• Conduct market research and report on clients' competition.
• Manage annual marketing budgets for clients.
Arena, a PTC BusinessGrowth Marketing Manager
Mar. 2023 - Aug. 2023Boston, Massachusetts, United States• Research, Identify, and plan highly targeted events including trade shows and small dinners. • Manage multiple campaigns simultaneously and adjust as needed to optimize results and perform A/B testing with regularity • Create meaningful onsite engagements through Drift. • Lead our account-based marketing strategy. • Analyze and report results from all demand gen/growth campaigns • Educate, collaborate, and communicate with diverse stakeholders on results • Hands-on experience setting up demand generation campaigns by identifying targets, media partners, tactics, and analyzing results across different marketing channels • Manage the campaign budget and provide closed-loop communication about spending and planned allocations.
GrifolsDivisional Marketing Manager
May. 2022 - Jan. 2023• Drive execution of marketing strategies across divisions to meet new donor recruitment and donor retention/recapture objectives.
• Manage and coordinate marketing, advertising, and promotional activities, including the execution of corporate campaigns throughout field locations.
• Ensure consistency of marketing and messaging across Grifols Plasma
• Conduct market analysis to inform existing and future marketing strategies and tactics, measure the effectiveness of programs
• Allocate divisional marketing budget across regions/centers and marketing programs, with full accountability to report results, deliver programs on budget
• Analyze donor panel behavior and trends drawing conclusions for marketing planning purposes
• Develop and implement marketing plans, activities, and projects
• Liaise with cross-functional teams and function as an extension of the Marketing department at the Operations level.
• Work closely with Creative Department to ensure communications are aligned with organization goals and Grifols brand
• Manage the productivity of the marketing plans and projects and develop reporting metrics measuring the effectiveness
• Conduct training on tools and new programs in the field as needed
• Create and deliver marketing presentations
• Monitor industry best practices and competitive activity
• Liaise with media and advertising • Contributor to Marketing Department organization campaigns and activities as well as provide recommendations related to field experience
Shields Health SolutionsMarketing Specialist
Jul. 2020 - May. 2022Stoughton, Massachusetts, United StatesManage B2B and B2C lead generation programs targeting non-profit hospitals and new patients using HubSpot, Email, direct mail, webinars, blogging and social media. Simultaneously support all aspects of new-service launches at up to three customer sites. Worked directly with customer marketing teams, manage production of all marketing programs and materials development, including digital assets such as web sites/pages. Working with a national team of associates, produce all required print and digital content to increase sales through a network of channel partners. Event Marketing: Tradeshow management. Show-event promotion oversee all logistics for customer invite-only events at tradeshows. HR recruiting event promotion promote recruiting events through social media. Produce ROI reports for each event. Content Creation: Produced video, print, digital assets for all business units within the organization. Social Media: Build following of current and potential customers on each of Shields' social channels. Build following of potential recruits for HR pipeline. Produce social media content at regular cadence for both inbound lead generation and HR recruiting on a national level.
Key Contributions: • Design and develop marketing channel strategies (media, events, digital, social and short form content)
• Developed marketing strategy and campaigns with partners (press releases, patient and provider facing material, case studies and testimonials)
• Collaborate with Communications and Policy teams to develop comprehensive, integrated marketing strategies.
• Work on internal messaging/community projects with all Employee Resource Groups.
• Develop best practice guidelines, recommend paid and organic promotions, and monitor channel
effectiveness to continuously improve impact based on insights from data.
• Develop metrics and KPIs to assess campaign success at the campaign, activity, and channel
levels to inform future campaign strategies and tactics.
Dell EMCAdvisor, Field Marketing
May. 2019 - Nov. 2019Hopkinton, Massachusetts• Owned the development and execution of the go-to-market plans to support specific growth initiatives.
• Localized and adapts global content and programs that achieve sales demand through print and electronic collateral, sales training, customer research and customer briefings.
Gathers feedback through multiple channels, including direct customer interaction, and communicates to appropriate marketing and business leaders.
• Worked with Corporate Communications team and business leaders to increase visibility, education and awareness to key industry audiences through use of press releases, case studies, press briefings, featured stories, speaking opportunities and analyst briefings.
• Executed product launches at local level, working with cross-functional teams. Provides inputs into events strategy, including recommended events, budget allocation, and proposed themes.
• Utilized standard campaign methodology and metrics to track local/ BU marketing/sales efforts and drive program results throughout quarter/year.
• Provided sales team with marketing roadmaps and training on key initiatives, industry trends and partner solutions.
• Determined most effective segment/vertical sales tools and drives usage to maximize sales productivity.
• Ensured that sales and marketing teams understand and are able to fully utilize tools to enhance sales and marketing activities.
Granite TelecommunicationsAccount Operations Specialist
Oct. 2014 - May. 2019Quincy, Massachusetts• Programmed all conversions orders for local POTS and CENTREX customers accurately and timely
• Updated customers with due date information
• Worked closely with all internal departments to ensure correct service and billing for various companies
• Utilized incumbent local exchange carrier online systems to process orders and obtain accurate service order completions
• Calculated customer requests to ensure proper resolution and constantly exceeded goals in a timely manner
• Led multiple cost optimization projects.
• Developed a detailed project plan to monitor and track progress.
• Tracked project performance, specifically to analyze the successful completion of short and long-term goals
Delaware North- Massachusetts Sportservice Inc (Fanzone)Retail Supervisor
Sep. 2013 - Aug. 2014Boston, Massachusetts• Supervised and coordinate associates. Observe, evaluate, and document job performance of employees
• Ensured that all equipment is set up properly and operating efficiently and accurately
• Adhered to and enforce inventory and labor control measures
• Analyzed and resolved all problems with associates, guests, and the operation with assistance of management
• Increased sales and customer loyalty by encouraging upbeat store presence and comprehensively training associates on how to approach individual customers in a way that made the experience more pleasurable.
• Increased product sales through strategic product placement to capture the customers eye. • Identified and recruited top talent of candidates for high demanding positions and assisted with talent acquisition and training. • Authored and executed event documents for operational and technical execution. • Led and supervised a team of 20 associates, completed performance evaluations and documenting job performance.
• Implemented strategic methodologies to employees that reduced store loss by 15%. • Served as liaison and resolved issues and concerns with associates, guests and operations.
Brainga LLCMarketing Associate
Feb. 2012 - Jul. 2022Providence, Rhode Island Area• Provided exceptional marketing plan and strategy for online customer base client
• Social Media Marketing
• Ensure revenue and customer satisfaction goals are met
• Worked with the product management team to assure process is efficient
• Stayed current with new and cutting-edge technology, competition, and industry trends
• Communicated openly, solving problems proactively, offering creative ideas
• Evaluated customer research, market conditions, and competitor’s data
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