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Work Background
Market Access Analytics and Consulting (MAAC)Chief Strategy & Marketing Officer - Remote
Sep. 2020Dhaka and Halifax๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ ๐๐ง๐ ๐ฅ๐๐๐๐ข๐ง๐ ๐ญ๐๐๐ฆ๐ฌ โข Led a tech Start-up to get the best deal at seed stage ($200M) in just 20 months of service, presented the idea to 200+ CEOs โข Managed diverse responsibilities including setting strategic directives to achieve top-line, bottom-line growth to reach valuation at $200M by 2025 with concise designing and localizing the platforms in 6 countries (IMCs) ๐๐๐ฌ๐ข๐ ๐ง ๐ญ๐ก๐ข๐ง๐ค๐ข๐ง๐ & ๐ฌ๐ญ๐๐ซ๐ญ-๐ฎ๐ฉ ๐ฆ๐ ๐ญ
โข Designed 12+ business platforms with โSAAS-firstโ approach to deliver exceptional client services to โ400 B2Bsโ, 10+ Government ministries, and โ500K B2Csโ achieving 23%+ savings in budgets
Bay Developments Ltd.Chief Marketing Officer
Sep. 2019 - Jul. 2020Dhaka๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ & ๐๐ซ๐จ๐๐๐ฌ๐ฌ ๐ซ๐-๐๐ง๐ ๐ข๐ง๐๐๐ซ๐ข๐ง๐ โข Led the Business process re-engineering initiatives to get teams ready for the uphill in 2025-28 Oct 2019 โ Aug 2020 โข Orchestrated 5-year budget planning with prudent financial acumen and set communication guidelines to streamline projects and initiatives to reach to 2X vs. last 5 years - to achieve co-plan target of $576M โข Identified 18 major deficiencies in CRM process, backlogs in unsold inventories and provided guidance to sell-off through dynamic pricing resulted 38%+ revenue growth ๐
๐ข๐ฌ๐๐๐ฅ ๐ฆ๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ
โข Deployed โE-cubeโ module in 2020 Q1 to deliver strategic savings in hard cost resulted 15%+ cash reserve
RANCONDivisional Head of Marketing & Strategy I REAL Estate Division I RANCON Holdings Limited
Sep. 2018 - Sep. 2019Dhaka, Bangladesh๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐ ๐ฉ๐ซ๐จ๐ฃ๐๐๐ญ ๐ฆ๐ ๐ญ I ๐๐ซ๐จ๐๐ฅ๐๐ฆ ๐ฌ๐จ๐ฅ๐ฏ๐ข๐ง๐ I ๐๐ซ๐๐ง๐ ๐๐๐ฏ๐๐ฆ๐ฉ
-Involved in shaping the divisional road map for 2020 and redesigning the marketing acts and process for the division which includes 5 SBUs, and value of $180 million.
- Actively articulated 'Step Up 1.0' for REAL estate SBUs to ensure both bottom line and top line catering the growing and diversified market needs - Spearheading the strategic insights department for making the choices relevant to customers and customer experience. - Leading the brand team to revitalize the equity of RANGS properties and few other 'House of Brands' under the real estate category.
RANCONGroup Head of Brands & Communication I RANCON Holdings limited
Oct. 2017 - Sep. 2018Dhaka, Bangladesho Created a world class design for in-house brand guidelines and corporate guidelines keeping the legacy of local blend and newly adopted philosophy of brand 'RANCON' with '23+ SBUโs sub brands' aligned, and fit into 7 divisional categories.
o Developed divisional marketing strategy for the real estate division to propel sales and merit awareness through better brand equity, and aligned to Groupโs top line agenda.
RANCONHead of Marketing l SUZUKI Bangladesh I RANCON Motorbikes Limited
Feb. 2017 - Sep. 2017Dhaka- Spearheaded consumer footprint based cycle and consumer effective tone for awareness development in the area of brand management, marketing, promotions, advertising, product design & PRs.
- Designed and deployed a process-driven marketing department where operation moves with at a high margin-centric brands to boost the bottom line through TG based brand cycle initiatives.
Siam City CementHead of Marketing
May. 2015 - Feb. 2017Dhaka๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐ ๐ซ๐จ๐ฐ๐ญ๐ก I ๐๐ซ๐จ๐ฃ๐๐๐ญ ๐๐ ๐ญ o Project โReShapeโ: Worked as PMO for Post Merger integration in company wide aspects and in sync with the sales development process, BEI, RSI and BAP deliverance.
o WOC: โWind of Changeโ a thematic Brand Launch and development of S&OP cycle activation, monitoring and evaluation managed and launched in 2016.
o Project โEngageโ: Cultivating relationship development in the mega structural projects via lobby and assistance from PR management agency.
o Acted as 'Strategic lead for Bangladesh Chapter for 2017' in coordination with McKinsey & Co and SCCC Headquarter, Thailand to redefine startegy and relevant resource architecture for CEMEX & SIAM City Cement Limited.
o Project Bond: Integrated commercial excellence though User & Attitudes study (segmentation), market intelligence and Equity study in coordination with Kantar group with an aim to achieve 8% MOS and 5% additional VS.
Market Express LimitedBusiness Development Manager
Mar. 2013 - Apr. 2015Dhaka๐๐ซ๐จ๐๐ฅ๐๐ฆ ๐ฌ๐จ๐ฅ๐ฏ๐ข๐ง๐ ๐๐ง๐ ๐๐ง๐๐ฅ๐ฒ๐ฌ๐ข๐ฌ โข Designed and developed โTop trader programโ-countryโs largest marketing platform with 5 national agencies to reach 100K retails carried 23% Value Share, and sales turnover hit $3.5 Bln in 7 years โข Implemented 'Gross minus logic' model, identifying opportunities and needs for 12500+ rural and BOP level ๐๐๐ฒ ๐๐๐๐จ๐ฎ๐ง๐ญ ๐ฆ๐๐ง๐๐ ๐๐ฆ๐๐ง๐ญ โข Managed 5 accounts (UNILVER, BAT, GILLETE etc.) on a day-to-day basis, delivered results from budget development to 20+ brand campaign executions, and ensured 90%+ positive NPS in delivery
Niels BrockContent and Course Developer (Fixed Term)
Jan. 2012 - Jan. 2013Copenhagen Area, Denmark๐๐จ๐ง๐ญ๐๐ง๐ญ ๐๐ง๐ ๐๐จ๐ฎ๐ซ๐ฌ๐ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ๐ฌ Streaming knowledge through media has been an integral part of learning in these days. And ebrock has been shaping the e-learning contents more engaging and pragmatic to its best by adding world class contents and developers under a project. I have been heavily engaged in developing bachelor level courses, contents and relevant assessment methods for brock online academy, Niels Brock Business College; Courses I developed in coordination with the project manager, ebrock are: 1. 305: Dimensions in Human resource Management
2. 405: Cases in Management.
British American Tobacco Bangladesh LimitedTerritory Officer
Sep. 2007 - Feb. 2011Locations: Cox's Bazar, Chittagong & Dhaka๏ถ Campaign Activation: JPGL pack change hs been successfully implemented and resulted a growth of 12% compared to SPLY.
๏ถ Retain and fight back: A project for Area south initiated right before price increments and had resulted an overall 80% retention within w3 to price increase.
๏ถ Tap the untapped: A project from Ctg metro team has been taken to cover additional 5% (597 outlets in total) outlet from the retail universe (RCS 2008). These NON DSS outlets have been covered without putting additional money from the pocket. Enjoyed 16% additional STT in ADS with the VLS entry brand PILOT. DX implementation in Ctg market and functionalizing the OSDO service in the city for better coverage.
๏ถ Ensured distribution to overall 18432 outlets and an additional 17% coverage have been implemented; results 23% volume and 37% value growth in the city compared to pre and post RTM.
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