Carrier CorporationAssistant Manager, Marketing- Channel Management, A&P
Aug. 2015 - Sep. 2016Gurgaon, IndiaDuring my tenure in marketing at UTC, I was also involved with managing the distribution channel and related trade promotions. I was responsible for developing incentive schemes, travel programs and channel dashboards on a regular basis. I was also responsible for dealer reconciliation involving one on one meetings with channel partners to address their grievances. My major project during this time was to ideate and develop a loyalty rewards program for our aftersales direct technicians to generate new business through them. This program was a huge success in generating new business as well as supporting the overall aftersales business.