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Work Background
HasbroSr Licensing Manager
Jul. 2023Warszawa, Woj. Mazowieckie, PolskaCEE, Nordic and Ukraine markets LCP Lead
The Walt Disney CompanyCategory Manager
Jan. 2017 - Apr. 2021Warszawa, woj. mazowieckie, Polskao Managing a CEE Stationery Category – Licensees contracts management
o Adapting and implementing EMEA Strategic Growth regional strategies and franchise priorities on CEE markets
o Responsibility for category P&L – budget planning and implementation.
o LOB representative in EMEA Diversity and Inclusion Taskforce.
AllegroProduct Manager
Jun. 2016 - Dec. 2016Warszawa, woj. mazowieckie, Polskao Kids Toys Category Management - product portfolio management, category P&L, in-store merchandising, stock and supply rotation.
o Close cooperation with other Category Managers, Retail Manager, Estimators, Brand Marketing Team, Finance, Supply Chain and Suppliers.
TOMYMarketing Manager Poland
Jun. 2014 - Jun. 2016Warsaw, Masovian District, Polando Setting up a company’s branch in Poland from scratch – reaching 8th position on Polish toy market (NPD) in two years of operating, 2nd position in Infant and Toddler Category. o Managing a Marketing Team. o Launching new toys brands in Poland: Lamaze, Chuggington (Stacyjkowo), Toomies, Aquadoodle, Disney licensed products – product development, line selection, pricing strategy, positioning, sales plan and implementation. o Full responsibility for marketing activities in Poland – adapting global guidelines to Polish market and setting up strategies for Company and brands launch, budget planning and tracking, P&L analysis, channel and Customer strategies, pricing, trade marketing, on-line activities. o Close cooperation with Sales Team, Country Manager and Regional Brand Team, Product Development and Compliance Team, Supply Chain and (last but not least) Customers. o Public Relations for TOMY in Poland.
Mattel, Inc.Senior Customer Marketing Professional
Mar. 2013 - May. 2014Warsaw Area, Polando Full responsibility for all Mattel Girls brands in Poland (Barbie, Monster High, Disney Girls Brands, Mia and Me, Girl Tech) – marketing 360° support - strategy and implementation, AOP planning and monitoring, product portfolio management, close cooperation with EESEE Regional Brand Team, Key Account Managers, Planning Team, Finance Team and outside partners (Customers, media house, promotional agencies, licensing partners, media, legal) o Public Relations for Mattel Girls brands in Poland
o Coordination of brands protection on Polish market
o Effie Award (Bronze) – Monster High launch on Polish market
Mattel, Inc.Associate Brand Manager Girls Toys
Mar. 2012 - Mar. 2013Warsaw Area, Polando Responsibility for Monster High and Disney Princess brands on Polish market – adaptation of global brand strategies to local market needs, product selection, sales analyzing and forecasting, brand 360° promotion
o Coordination of Mattel Girls Brands legal protection on Polish market.
AvonProduct Manager/Associate Category Manager, Fashion and Home Category, CEE
Apr. 2010 - May. 2012Warsaw, Masovian District, Polando Full responsibility for CEE KIDS category, that brought incremental growth on CEE markets
o Development of category and brands strategies in cooperation with Global and European Brand Marketing
o New products development and brands launch on CEE markets (22 countries)
o Sales analyzing and forecasting, pricing strategy, excess products sale strategy, cooperation in creation of new website/e-commerce; everyday cooperation with Creative Team, Supply Chain, Estimators, European Brand Marketing, Personal Care Kids Product Manager. o Responsibility for Avon CSR projects - Breast Cancer, Domestic Violence and Hello Green Tomorrow.
SMYK GroupMarketing specialist
Apr. 2006 - May. 2010Warsaw, Masovian District, Polando Full responsibility for in-store marketing in Smyk stores in Poland – promotional cooperation with suppliers and non-supplier partners, that brought incremental promotional income. o Promotional support of Smyks’ private labels - Cool Club and Smiki; cooperation with creative agencies and Marketing Director in process of marketing campaigns creation, production and execution, full responsibility for production of seasonal catalogues. o On-line activities on smyk.com - creation of new webpage.
o Smyk, Dealer of the Year Internal Award (cooperation with suppliers’ program awarded).
mBank S.A.Marketing specialist
Aug. 2003 - Dec. 2005Warsaw, Masovian District, Polando Coordination of in-store merchandising in bank divisions.
o Sponsorships coordination, internal communication, promotional budget planning and controlling in cooperation with Marketing Director (budget controlling application), administration of Marketing Dept Intra-net page, cooperation with other departments during participation in various projects ex. Internal Safety Comity). 07-08.2003 Student internship in Communication and Promotion Department, mBank (former BRE Bank SA)
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