Ula Barwicka is the Senior Licensing Manager at Hasbro, Inc., where she spearheads global licensing strategies that drive brand expansion and revenue growth. With over a two decades of experience in the toy and entertainment industry, Ula has a proven track record of forging strategic partnerships and negotiating high-impact licensing deals. Her innovative approach and keen market insights have been instrumental in elevating Hasbro's iconic brands to international markets.More...